All available slots for this program are now full. We appreciate your interest in this valuable program. If you would like to be placed on the waiting list, please email firstname.lastname@example.org.
Mastering Your Marketing is a first-of-its-kind interactive webinar series to help you build your practice through increased referrals. Join the AAE and public relations firm Ketchum to discover proven methods for developing your practice marketing.
Participants can earn up to 6 hours of continuing education credits!
The series of four, 90-minute webinars will take you step-by-step in assessing your marketplace, evaluating your current marketing efforts, developing new strategies and executing your outreach.
Brought to you by the AAE Awareness Campaign, this is an exclusive opportunity for AAE members only to master your practice marketing while receiving personal, customized feedback at a fraction of the cost of hiring your own PR firm or dental practice consultant.
Following the webinar series, participants will be able to:
- Assess the key attributes of the marketplace
- Evaluate current and future marketing efforts
- Develop business goals, marketing plans, key messages and promotional materials
- Execute outreach to general dentists
Following individual webinars, participants will be able to:
Webinar 1: Research and Messaging
- Understand quantitative research about referrers’ preferences
- Relate how messages about expertise, patient satisfaction and partnership are critical to attracting referrers
- Understand the benefits of messaging and how it translates across scenarios
Webinar 2: Evaluation and Planning
- Establish a deeper understanding of your marketplace
- Evaluate and prioritize specific marketing efforts for your practice
- Articulate measureable business goals
Webinar 3: Materials and Outreach
- Identify and share best practices in materials development
- Identify and share best practices in dentist outreach
- Prepare to write your marketing plan
Webinar 4: Marketing Plan Execution
- Tie marketing efforts to priority targets in your marketplace
- Evaluate marketing efforts your practice should pursue
- Identify staff and expense resources necessary to execute your marketing plan
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All webinars will take place from Noon - 1:30 p.m. ET.
Friday, November 2, 2012
|Research and Messaging
Friday, December 14, 2012
|Evaluation and Planning
Friday, February 1, 2013
|Materials and Outreach
Friday, March 15, 2013
|Marketing Plan Execution
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Tina-Marie Adams, Ketchum Senior Vice President of Client Relations, heads the agency team that works with the AAE on the Awareness Campaign, Endodontists: Partners in Patient Care. A 15-year veteran of the public relations industry, Tina-Marie's specialties include providing strategic counsel, brand marketing and business-to-business communications. She has worked with a variety of organizations in the health/medical industries ranging from health care associations to insurers.
All speakers must disclose to the audience any proprietary, financial or other personal interest of any nature or kind, in any product, service, source and/or company, or in any firm beneficially associated therewith. The AAE does not view the existence of these interests or uses as implying bias or decreasing the value to participants, but feels this disclosure is important for the audience to form their own judgment about each presentation. Ms. Adams declares that she has no proprietary, financial or other personal interest to disclose.
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To maximize the benefits of the webinars, participants are expected to complete a practice marketing questionnaire prior to the start of the program and will be assigned independent work components (homework) following each webinar. This will allow the instructors to provide customized lessons and feedback and help you get started in developing a practice marketing program using the AAE Professional Outreach Toolkit.
Participants will be provided with a weblink and call-in number prior to each webinar. For optimal participation, registrants should have a high-speed Internet connection and access the webinar via an Internet browser on their PC or Mac with Adobe Flash Player installed. Download the latest version of this free software. A phone line is also required.
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The fee for the Mastering Your Marketing webinar series is $1,200, a fraction of what you could expect to pay a practice consultant for a similar program, and far less than hiring your own public relations firm. If you register but are unable to attend a session, you can designate someone to take your place, however no refunds will be provided.
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Continuing Education Credits
Webinar participants can earn up to 6 hours of CE, 1.5 hours for each webinar. CE credits/units may not be applicable for license renewal in all states. Since CE requirements vary among state boards of dentistry, each participant must verify the requirements of his/her state licensing board and whether the CE Verification of Participation Letter should be retained by the participant or sent to the state board. For the Academy of General Dentistry Fellowship/Mastership credit, mail a copy to AGD; there is no need for a separate letter.
The American Association of Endodontists is an ADA CERP Recognized Provider and a recognized provider in Florida (#PP0049), with the AGD (#4401) and in California.
ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry.
Concerns or complaints about a CE provider may be to the provider or to the ADA CERP at www.ada.org/cerp.
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For more information about Mastering Your Marketing, contact Jennifer Gibson, public relations manager, at email@example.com
or call the AAE at 800/872-3636, ext. 3035.