The AAE made its debut on national cable television the week of November 17, 2008, with the airing of a public service announcement on such high-profile networks as Bravo, Bloomberg, History Channel, BBC America, National Geographic and Fine Living. Our message, filmed at the University of Illinois at Chicago with Professor and AAE member Christopher S. Wenckus, stressed the importance of preserving natural teeth by seeing an endodontist.
The 30-second spot aired 121 times, reaching more than 1.9 million viewers. It aired at least one or more times per day on a total of 12 cable networks. To further extend the reach of the PSA, the Association posted it on YouTube.
Those interested in posting this PSA on a Web site can receive the appropriate embedding code on the AAE's YouTube page.
Click on the image below to see the PSA in its entirety.