The American Association of Endodontists advocates for the valuable role that endodontists play on the dental team. Root canal specialists who bring high-quality care, compassion and comfort to patients deserve recognition for their service and commitment.
Root Canal Awareness Week (March 25 - 31, 2012) is a national effort to raise awareness of endodontists, so that patients and general dentists know to contact a specialist when a root canal is needed. It is an excellent time to explain the important role endodontists play in dental health, and to teach the public that root canals should not be feared.
While 70 percent of Americans want to avoid losing their natural teeth, a similar number fear a common dental procedure that could save their teeth — root canals. Unfortunately, the fear of root canals is based on outdated misconceptions, and previous surveys found that 89 percent of patients were satisfied when they received treatment from an endodontist, a dentist who specializes in root canals. More than 15 million root canals are performed each year in the U.S., and thanks to the specialized training of endodontists and advancements in medicine, today’s root canal procedures are virtually pain free. If you need a root canal, see an endodontist.
Members can check out the Member Planning Guide for information to help you work with local media, suggestions to promote your practice, a Root Canal Awareness Week poster, logos for your website and promotions, and much more. Use Root Canal Awareness Week to inform the public that root canal treatment isn't the myth they have come to accept and that endodontists can provide a relaxing and virtually pain-free experience. It is also a good time to build partnerships with general dentists to emphasize the high-quality patient care you provide.
For more information about Root Canal Awareness Week and how you can be involved, contact Meredith Friedman, public relations coordinator, at 800/872-3636 (U.S., Canada, Mexico) or 312/266-7255, ext. 3021, or send an e-mail to mfriedman@aae.org.
Your Ideas are Welcome!
The AAE is interested in your thoughts about Root Canal Awareness Week. If you have suggestions for improving these festivities next year, let us know! Or, if you’d like to share how you celebrated Root Canal Awareness Week in your community, send us your photos and stories, and we’ll share them with other AAE members.
Feedback may be sent to Meredith Friedman, public relations coordinator, at mfriedman@aae.org.
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