Progress Reports

Check here for the latest campaign news, including spotlights on members in the media and successful campaign outreach by the AAE.

Campaign Flyer

Awareness Campaign Frequently Asked Questions (PDF File, 1 MB)


Campaign Timeline

Summary of Awareness Campaign From 2003 to Present


Annual Summary of Campaign Activity

2008-2009: Year Five

2007-2008: Year Four

2006-2007: Year Three

2005-2006: Year Two

2004-2005: Year One


Annual Media Coverage Summaries

2009: Root Canal Awareness Week

2008: AAE Media Summary

2007: AAE Public Awareness Campaign: By the Numbers

2006: Campaign Coverage Beating Expectations

2005: Endodontic Media Coverage Increases with Advent of AAE Public Awareness Campaign


Campaign Metrics

2009: Listening to the Data

2008: General Dentists Provide Viewpoint on Endodontics

2007: AAE Most Credible Endodontic Information Source According to Dental Educators, Students

2007: AAE Meets First Campaign Metrics, Increases Consumer Awareness

2005: What Do General Dentists Think of You?


Campaign Initiative Wins Prestigious Award

The Association's outreach efforts for the first annual Root Canal Awareness Week bore award-winning fruit from the Publicity Club of Chicago in May 2008. The Publicity Club's annual “Golden Trumpet Awards” recognize exceptional achievement in public relations initiatives each year, and included entries from such global brands as Chrysler, Sara Lee and the American Medical Association. Root Canal Awareness Week 2007 won a Silver Trumpet in the category of “Special Events and Observances.”

The launch of this annual initiative used the occasion of April Fool's Day to urge consumers not to “fool around” with their dental health and sought to assuage their fear of the oft-maligned treatment. In total, 49 Golden Trumpets and 97 Silver Trumpets were awarded for campaigns produced in 2007. All awards entries were evaluated earlier this year by leading Chicago-area public relations executives, who selected “the best of the best,” according to the Publicity Club.