May saw some of the highest digital activity for AAE channels ever. Thanks to the new patient education video released during Root Canal Awareness Week, video views for the month jumped by more than 200 percent! We also had more than seven percent growth in fans for the AAE Facebook page, compared to average monthly growth of just over two percent.
Website traffic was slightly lower in May, due in part to the AAE’s transition to a new database, which left parts of the site inaccessible for a period of time, and a temporary pause in AAE’s Google advertising. Staff expects traffic to rebound in June.