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Through the AAE website, social media channels, online advertising, and digital resources, the Association educates the public about endodontics, helping them find specialists in their area, and provides shareable content for members and other dental professionals. The most significant increase from July to August occurred in the AAE’s Google search engine advertising. Clicks on AAE ads to direct patients to authoritative information about endodontic treatment and to find a specialist were up more than 800 percent as staff worked to adjust the AAE’s advertising campaign. We expect this number will continue to climb as we get the ad campaign back on track.