Through the AAE website, social media channels, online advertising and digital resources, the Association educates the public about endodontics, helping them find specialists in their area, and provides shareable content for members and other dental professionals. Clicks on AAE ads to direct patients to authoritative information about endodontic treatment and to find a specialist continue to grow. Total number of page views on AAE patient webpages grew by more than 14 percent since October. Social media following continues to grow, with Facebook fan growth of more than 2 percent and Twitter followers up by 2 percent since October. View the AAE’s digital outreach metrics for November 2017.