New AAE.org Website Transforms Members’ and Patients’ Online Experience

CHICAGO – The American Association of Endodontists has developed and launched a new website that offers more content and easier navigation for members, dental professionals and patients. The enhanced site’s homepage provides immediate access to a wealth of resources and exclusive benefits, such as a members-only website area, subscription to the Journal of Endodontics and to AAE Connection — the AAE’s members-only online discussion and networking platform. The AAE also is showcasing its member e-newsletter — Communiqué — in a fresh new way on the new site.

The new aae.org is dedicated to the important work and distinct needs of members, dental professionals and patients. Crisp, clean designs liven up each page and make it easy for all visitors to find information quickly. Prominent buttons ensure efficient navigation through materials and resources to support all needs. The new site features a simplified, topic-based menu, with content reorganized for quick, intuitive searching.
The new site allows dental professionals to access numerous clinical tools, such as guidelines and position statements, including the recently released Endodontic Competency White Paper. The popular ENDODONTICS: Colleagues for Excellence newsletter is available to provide trusted, credible resources for the dental profession. Dental professionals of all variations have a wide range of tools at their fingertips on the site. Members have access to exclusive members-only content in the new Member Center, which offers a broad collection of practice management resources.

“We designed the new website to ensure that each of our primary audiences — members, patients and general practitioners — are aware of the resources that the AAE has for them,” said AAE Executive Director Kenneth J. Widelka, CAE, CPA. “The new aae.org will connect visitors with authoritative endodontic resources using easy-to-use website technology.”

Educational meetings, events, resources and support are at the core of the AAE’s offerings for members and the broader dental community. The new website will help visitors explore the AAE’s many educational programs, including online CE, and meeting and workshop information.

In addition to providing a wealth of educational resources to members, professionals and patients, the AAE is the voice of its members in advocating one single standard of endodontic care, enhancing understanding of the clinical complexities of the specialty, and emphasizing the importance of treatment planning and referral to an endodontist. These advocacy and outreach objectives complement the Association’s own mission, values and strategic plan; and the new site is a key development for elevating these endeavors.

“The newly redesigned aae.org aligns with our core purpose, vision and values and serves as an effective vehicle for propelling forth our guiding principles,” Widelka said. “It also strengthens and furthers our strategic priorities: to promote the importance of retaining natural teeth, establish a single standard for quality endodontics, and develop a global outreach and membership development plan.”

Based on member and patient feedback, AAE also carefully developed a new site geared toward patients to help them better understand tooth pain and the value of saving their teeth. Patients will also learn about endodontics, and use enhanced search capabilities to an endodontist. The important research, education, outreach and development work of the Foundation for Endodontics, along with the standards of excellence exemplified by the American Board of Endodontics, also are being showcased in new ways.

Visit the new aae.org to view its fully redesigned family of websites.

Any outlets with an interest in endodontics, including clinical and patient information, are encouraged to link to AAE web pages to educate a wider audience about the importance of saving teeth.

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About the American Association of Endodontists
The American Association of Endodontists, headquartered in Chicago, represents more than 8,000 members worldwide. Endodontics is one of nine dental specialties formally recognized by the American Dental Association. The AAE, founded in 1943, is dedicated to excellence in the art and science of endodontics and to the highest standard of patient care. The Association inspires its members to pursue professional advancement and personal fulfillment through education, research, advocacy, leadership, communication and service. For more information, visit aae.org.