AAE Digital Outreach by the Numbers – April 2017

Activity in the AAE’s digital channels was a mixed bag in April. While our main social channels – Facebook, Twitter and YouTube – saw above average growth, there were declines in website traffic and advertising activity on Google. Some of the decline could be due to AAE17 and also a significantly higher amount of advertising activity in March. Overall, we continue to see healthy traffic from digital outreach and will continue to adjust as needed.