AAE Digital Outreach by the Numbers – August 2016

The AAE continues to see month-over-month growth in its digital communications activities. By promoting the AAE website, Find an Endodontist search engine, patient education videos and other online resources, the Association educates the public about the value of the endodontic specialist, provides factual information about root canal treatment and directs more people to seek an endodontist. This month's By the Numbers scorecard shows increases from July to August in all of our primary outreach channels. As an example of how social media drives traffic to the AAE website, a Facebook post on the AAE's Guide to Clinical Endodontics, which had nearly 300 shares, also led to more than 3,000 visits to the Guide to Clinical Endodontics webpage.