The new year is off to a strong start for the AAE’s digital activity. January saw a 22 percent increase in visits to the patient pages of the AAE websiteand a 25 percent increase in the number of searches through Find an Endodontist. There also was a 10 percent increase in views of patient education videos. We achieved an all-time high advertising spend on Google AdWords, nearly $30,000. This advertising is at no cost to the AAE through a program called Google Grantspro, offered to nonprofits.