AAE’s Worth Saving, an initiative meant to increase awareness about endodontists and the vital work they perform to save natural teeth, continues to reach new heights!
During AAE’s Fiscal Year 20-21, Worth Saving’s digital online ads brought more than 2 million new users to AAE’s patient website – an increase of 68% year over year. They also drove more than 69,000 users to FindMyEndodontist.com (up 40% year over year).
Similarly, the Association experienced a surge in favorable media coverage. Last May, AAE President. Dr. Alan S. Law participated in an incredibly successful Satellite News Media Tour. His participation netted over 20 auspicious interviews for the AAE! His interviews were broadcast on TV 384 times, aired on the radio 448 times, distributed online 370 times, and made over 25 million audience impressions.
AAE’s robust online ad presence, media success and original social media content generation by our members also helped the AAE earn hundreds of new followers and fans across Facebook, Instagram, LinkedIn and Twitter.
As the AAE enters the fall season, we will continue to pull out all the stops in order to increase awareness about its tooth saving heroes and the endodontic specialty. Stay tuned for more exciting updates – there’s a lot more in store!