{"id":13429,"date":"2019-10-16T14:49:15","date_gmt":"2019-10-16T19:49:06","guid":{"rendered":"https:\/\/www.aae.org\/specialty\/?page_id=13429"},"modified":"2023-10-11T14:56:55","modified_gmt":"2023-10-11T19:56:55","slug":"worth-saving","status":"publish","type":"page","link":"https:\/\/www.aae.org\/specialty\/member-center\/worth-saving\/","title":{"rendered":"Worth Saving"},"content":{"rendered":"\n

\n\t\tYour Teeth are Worth Saving\n\t<\/h1>\n

\n\t\tAAE’s public awareness campaign\n\t<\/h3>\n\t

\"Worth<\/h2>\n\t

“Worth Saving” is meant to bring to life that, like your natural teeth, there are things, people and places that are worth revering.<\/h4>\n\nAt the AAE Board’s directive, implement a multi-year public awareness campaign with the goal that: “The public will value saving their natural teeth and seek endodontists as the first choice for their care. They will understand what an endodontist does and how they are different from general dentistry providers.”\n\n\n“Worth Saving” is meant to bring to life that, like your natural teeth, there are things, people and places that are worth revering.\n\t

Do You Know What’s Worth Saving?<\/h2>\n

How well do you know the Worth Saving public campaign? Did you know that over 140,000 patients used FindMyEndodontist.com<\/a> in 2022? Did you know our recent Satellite Media Tour garnered over 30 million impressions? Did you know that millions of patients have used our patient website? The word is getting out.<\/p>\n

Worth Saving is working for you, and we’re elevating endodontists in the eyes of the public.<\/p>\n\t\t\t\n\t\t\t\t\t\t\tLearn More\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\"WorthSavingPhoto\"\n\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\"gazette23cover\"\n\t\t\t\t<\/a>\n\t

Worth Saving is reaching patients and beyond!<\/h4>\n

Extra, extra! Read all about our campaign in the Worth Saving Gazette: A 2023 Campaign Update.<\/a><\/em><\/p>\n\t

Digital Campaign<\/h1>\n\t\t\t\t\"CNN,\n\t\t\t\t\"IT2023_Prospectus_v2\"\n\t

Persuasive Digital Ads<\/h2>\n

The Association has been running a cutting-edge digital ad campaign and its ads have appeared online as Google search results and display ads in a variety of media outlets! Since launching, there have been millions of impressions on AAE’s ads.<\/p>\n\t


\nWorth Saving Earns Association and Endodontists Favorable Media Coverage<\/b><\/h4>\n

The Association continues to make headlines! AAE President Dr. Craig S. Hirschberg and Past Presidents Dr. Stefan I. Zweig, Dr. Alan S. Law, and others, have been featured in articles from news sources like CNN<\/em><\/a>,\u00a0U.S. News & World Report<\/em><\/a>,\u00a0USA Today<\/em><\/a>\u00a0and more!<\/p>\n

Some of the articles were picked up in other big-name outlets, like the\u00a0Chicago Sun-Times<\/em><\/a>\u00a0and\u00a0New York Post<\/em><\/a>.<\/p>\n\t

The Latest: Incredible Performance in 2022-23 Fiscal Year<\/h4>\n

Since July 1, 2022, here is how our digital ad campaigns have performed:<\/p>\n\u2022 21 Million+ impressions (50% over goal)
\n\u2022 100,000 clicks
\n\u2022 60,406 conversions where conversion means the user reached findmyendodontist.com (76% over goal!)\n\t

The Cost Per Click (CPC) has gone down from around $1.27\/click to around $1.20\/click (compared to the goal of $3.85\/click). A big reason for this is the fact that the site’s organic SEO has improved quite a bit which impacts the quality score and means you pay less on ads than others.<\/p>\n\u2022\u00a0Patient Site Traffic – nearly 1.9 million people visited all AAE websites
\n\u2022 Approximately 711,127 unique visitors on “What is a Root Canal?” page
\n\u2022 More than 233,000 searches of the Find My Endo directory\n

\n\t\tFacebook Followers\n\t<\/h6>\n

\n\t\t33,000+\n\t<\/h3>\n

\n\t\tTwitter Followers:\n\t<\/h6>\n

\n\t\t4,375\n\t<\/h1>\n

\n\t\tInstagram Followers\n\t<\/h6>\n

\n\t\t6,765\n\t<\/h1>\n

\n\t\tLinkedIn Followers\n\t<\/h6>\n

\n\t\t11,293\n\t<\/h1>\n\t

As of OCTOBER 11, 2023<\/em><\/h6>\n\t

“Like our treasured state parks or a beloved family heirloom, a person’s natural teeth are worth saving!”<\/h4>\n

Chicago Tribune<\/small><\/a><\/p>\n\t\t\t\t\"Chicago\n\t

“Some things, like your natural teeth, are truly worth the effort to take care of and preserve. And most Americans agree.”<\/h4>\n

The Columbus Dispatch<\/small><\/a><\/p>\n\t\t\t\t\"The\n\t

“The Charles River Esplanade is one of four national landmarks in a contest started by the American Association of Endodontists in an effort to recognize the importance of natural preservation.”<\/h4>\n

Boston Sun<\/small><\/a><\/p>\n\t\t\t\t\"The\n\t

“Percentage of millennials who ranked teeth as the No. 1 thing they would save or maintain about their body, compared to baby boomers’ preference for saving their eyesight, according to a survey conducted by the American Association of Endodontists: 24”<\/h4>\n

uexpress<\/small><\/a><\/p>\n\t\t\t\t\"uexpress\n

\n\t\tCompelling Videos\n\t<\/h2>\n\t

The AAE produced professional videos to truly get into the spirit of what’s “Worth Saving” and to get to know some other “savers” out there who work to save, preserve and revere something.<\/p>\n\t