{"id":957,"date":"2017-07-16T15:05:08","date_gmt":"2017-07-16T19:05:08","guid":{"rendered":"https:\/\/www.aae.org\/specialty\/?page_id=957"},"modified":"2026-02-10T13:54:12","modified_gmt":"2026-02-10T19:54:12","slug":"practice-marketing","status":"publish","type":"page","link":"https:\/\/www.aae.org\/specialty\/practice-management\/managing-a-practice\/practice-marketing\/","title":{"rendered":"Practice Marketing"},"content":{"rendered":"\n\n\t

Use these resources to get data, ideas and samples for your own practice marketing plan. All materials should be customized to meet your individual practice needs and feature your contact information. Please use the materials in this section only in the manner indicated and in compliance with the American Dental Association’s Principles of Ethics and Code of Professional Conduct.<\/a><\/p>\n

View resources<\/a>, libraries<\/a> and event information<\/a>.<\/p>\n

\n\t

Messaging for Endodontists<\/h2>\n

Based on AAE research and other resources, the AAE developed a message map that identifies core and supporting messages to shape communications to dental professionals and patients.<\/p>\n

Download PDF<\/a><\/p>\n

\n\t

Treatment Planning<\/a><\/h3>\n

\"\"Use our clinical resources and tools to discuss treatment planning with your referrers<\/p>\n

Learn More<\/a><\/p>\n\t

Logos<\/a><\/h3>\n\"\"
\nDownload AAE logos<\/a>.\n\n

 <\/p>\n

Social Media Graphics<\/h3>\n

\"\"Stay on the cutting edge of social trends with our comprehensive graphic collection! Download these fun and effective social media graphics reminding the public of the importance of endodontists and saving teeth.<\/p>\n

 <\/p>\n

View & Download Graphics<\/a><\/p>\n

 <\/p>\n

Helpful Infographics<\/a><\/h3>\n

\"\"Holiday Infographic<\/strong><\/p>\n

This infographic displays results from our Fall 2023 public survey on oral healthcare and the holidays.<\/p>\n

Download Graphic<\/a><\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

\"\"Use this infographic to increase patient awareness about the importance of seeing a specialist.<\/p>\n

Download Graphic<\/a><\/p>\n

 <\/p>\n

 <\/p>\n

Use this infographic to increase patient awareness about seeking endodontic care.<\/p>\n

Download Graphic<\/a><\/p>\n\t

Top ^<\/a><\/strong><\/p>\n

\n\t

Libraries<\/h2>\n\tVideos<\/a><\/strong>
\nProduced by AAE for patients and general dentists.
\nLearn More>><\/a><\/strong>\n\tTooth Images<\/a><\/strong>
\nTooth graphics from AAE patient education brochures, for download.
\nLearn More>><\/a><\/strong>\n\t

Top ^<\/a><\/strong><\/p>\n

\n\t

Marketing the Endodontic Practice<\/h3>\n

\"\"<\/p>\n

This three-part series is intended to help endodontists, office managers and professional relations staff build referrals with general dentists and promote endodontic services to patients using the AAE’s market research and contemporary marketing principles.<\/p>\n\t

Resources<\/h2>\n\t\t\t\t\t

Part I: Referral Outreach<\/h3><\/a>\n\t\t\t\t\t\t\t\t\t\t\tExpand<\/i><\/a>\n\t\t\t\t\t

\"\"Whether you’ve never thought about marketing before, or regularly incorporate marketing strategies into your endodontic practice, Marketing the Endodontic Practice Part I will benefit you in building professional relationships and increasing referrals. Based on extensive research into referral patterns among general dentists, the book includes a variety of approaches, resources and materials for endodontists and their staff to assess their practices, build new relationships with general dentists and enhance existing partnerships.<\/p>\n

Download PDF<\/a><\/p>\n\t\t\t\t\t

Part II: Patient Outreach<\/h3><\/a>\n\t\t\t\t\t\t\t\t\t\t\tExpand<\/i><\/a>\n\t\t\t\t\t

\"\"Marketing the Endodontic Practice Part II is designed to aid members in marketing to the public and patients. The recommended activities and content supplement activities conducted by the AAE to educate the public about the endodontist as an important member of the dental health team, emphasize the importance of saving natural teeth, and dispel myths and misperceptions about root canals and other endodontic treatment.<\/p>\n

Download PDF<\/a><\/p>\n\t\t\t\t\t

Part III: Advanced Practice Marketing<\/h3><\/a>\n\t\t\t\t\t\t\t\t\t\t\tExpand<\/i><\/a>\n\t\t\t\t\t

\"\"This resource is an advanced supplement to Parts I and II of Marketing the Endodontic Practice and is designed to help the more experienced practice marketer link all actions to business goals and results. Learn how to measure your success, prioritize referrers, refine your practice marketing strategies and more. Marketing the Endodontic Practice Part III also includes resources and materials to help guide your efforts.<\/p>\n

Download PDF<\/a><\/p>\n\t\t\t\t\"SYTM\n\t

Events<\/h2>\n\t

Save Your Tooth Month takes place all May long! Join the American Association of Endodontists as we advocate for the valuable role that endodontists play on the dental team.<\/p>\n

Learn More<\/a><\/p>\n\t

Top ^<\/a><\/strong><\/p>\n

\n\n","protected":false},"excerpt":{"rendered":"

Use these resources to get data, ideas and samples for your own practice marketing plan. All materials should be customized to meet your individual practice needs and feature your contact…<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":867,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"class_list":["post-957","page","type-page","status-publish","hentry"],"yoast_head":"\nEndodontic Practice Marketing - American Association of Endodontists<\/title>\n<meta name=\"description\" content=\"Customized for the endodontic practice, these practice marketing resources will help you grow your business. Start here to learn more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aae.org\/specialty\/practice-management\/managing-a-practice\/practice-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Endodontic Practice Marketing - American Association of Endodontists\" \/>\n<meta property=\"og:description\" content=\"Customized for the endodontic practice, these practice marketing resources will help you grow your business. Start here to learn more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.aae.org\/specialty\/practice-management\/managing-a-practice\/practice-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"American Association of Endodontists\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/endodontists\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-10T19:54:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.aae.org\/specialty\/wp-content\/uploads\/sites\/2\/2017\/06\/GDL026.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@savingyourteeth\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.aae.org\/specialty\/practice-management\/managing-a-practice\/practice-marketing\/\",\"url\":\"https:\/\/www.aae.org\/specialty\/practice-management\/managing-a-practice\/practice-marketing\/\",\"name\":\"Endodontic Practice Marketing - American Association of Endodontists\",\"isPartOf\":{\"@id\":\"https:\/\/www.aae.org\/specialty\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.aae.org\/specialty\/practice-management\/managing-a-practice\/practice-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.aae.org\/specialty\/practice-management\/managing-a-practice\/practice-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.aae.org\/specialty\/wp-content\/uploads\/sites\/2\/2017\/06\/GDL026.png\",\"datePublished\":\"2017-07-16T19:05:08+00:00\",\"dateModified\":\"2026-02-10T19:54:12+00:00\",\"description\":\"Customized for the endodontic practice, these practice marketing resources will help you grow your business. Start here to learn more.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.aae.org\/specialty\/practice-management\/managing-a-practice\/practice-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.aae.org\/specialty\/practice-management\/managing-a-practice\/practice-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.aae.org\/specialty\/practice-management\/managing-a-practice\/practice-marketing\/#primaryimage\",\"url\":\"https:\/\/www.aae.org\/specialty\/wp-content\/uploads\/sites\/2\/2017\/06\/GDL026.png\",\"contentUrl\":\"https:\/\/www.aae.org\/specialty\/wp-content\/uploads\/sites\/2\/2017\/06\/GDL026.png\",\"width\":119,\"height\":149},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.aae.org\/specialty\/practice-management\/managing-a-practice\/practice-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.aae.org\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Specialty\",\"item\":\"https:\/\/www.aae.org\/specialty\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Practice Management\",\"item\":\"https:\/\/www.aae.org\/specialty\/practice-management\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Managing a Practice\",\"item\":\"https:\/\/www.aae.org\/specialty\/practice-management\/managing-a-practice\/\"},{\"@type\":\"ListItem\",\"position\":5,\"name\":\"Practice Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.aae.org\/specialty\/#website\",\"url\":\"https:\/\/www.aae.org\/specialty\/\",\"name\":\"American Association of Endodontists\",\"description\":\"Shaping the Future of Endodontic\",\"publisher\":{\"@id\":\"https:\/\/www.aae.org\/specialty\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.aae.org\/specialty\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.aae.org\/specialty\/#organization\",\"name\":\"American Association of Endodontists\",\"url\":\"https:\/\/www.aae.org\/specialty\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.aae.org\/specialty\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.aae.org\/specialty\/wp-content\/uploads\/sites\/2\/2017\/04\/aae_share_specialty.jpg\",\"contentUrl\":\"https:\/\/www.aae.org\/specialty\/wp-content\/uploads\/sites\/2\/2017\/04\/aae_share_specialty.jpg\",\"width\":1200,\"height\":628,\"caption\":\"American Association of Endodontists\"},\"image\":{\"@id\":\"https:\/\/www.aae.org\/specialty\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/endodontists\",\"https:\/\/x.com\/savingyourteeth\",\"https:\/\/www.linkedin.com\/company\/american-association-of-endodontists\",\"http:\/\/www.youtube.com\/rootcanalspecialists\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Endodontic Practice Marketing - American Association of Endodontists","description":"Customized for the endodontic practice, these practice marketing resources will help you grow your business. Start here to learn more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.aae.org\/specialty\/practice-management\/managing-a-practice\/practice-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Endodontic Practice Marketing - American Association of Endodontists","og_description":"Customized for the endodontic practice, these practice marketing resources will help you grow your business. Start here to learn more.","og_url":"https:\/\/www.aae.org\/specialty\/practice-management\/managing-a-practice\/practice-marketing\/","og_site_name":"American Association of Endodontists","article_publisher":"https:\/\/www.facebook.com\/endodontists","article_modified_time":"2026-02-10T19:54:12+00:00","og_image":[{"url":"https:\/\/www.aae.org\/specialty\/wp-content\/uploads\/sites\/2\/2017\/06\/GDL026.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_site":"@savingyourteeth","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.aae.org\/specialty\/practice-management\/managing-a-practice\/practice-marketing\/","url":"https:\/\/www.aae.org\/specialty\/practice-management\/managing-a-practice\/practice-marketing\/","name":"Endodontic Practice Marketing - American Association of Endodontists","isPartOf":{"@id":"https:\/\/www.aae.org\/specialty\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.aae.org\/specialty\/practice-management\/managing-a-practice\/practice-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.aae.org\/specialty\/practice-management\/managing-a-practice\/practice-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.aae.org\/specialty\/wp-content\/uploads\/sites\/2\/2017\/06\/GDL026.png","datePublished":"2017-07-16T19:05:08+00:00","dateModified":"2026-02-10T19:54:12+00:00","description":"Customized for the endodontic practice, these practice marketing resources will help you grow your business. Start here to learn more.","breadcrumb":{"@id":"https:\/\/www.aae.org\/specialty\/practice-management\/managing-a-practice\/practice-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.aae.org\/specialty\/practice-management\/managing-a-practice\/practice-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.aae.org\/specialty\/practice-management\/managing-a-practice\/practice-marketing\/#primaryimage","url":"https:\/\/www.aae.org\/specialty\/wp-content\/uploads\/sites\/2\/2017\/06\/GDL026.png","contentUrl":"https:\/\/www.aae.org\/specialty\/wp-content\/uploads\/sites\/2\/2017\/06\/GDL026.png","width":119,"height":149},{"@type":"BreadcrumbList","@id":"https:\/\/www.aae.org\/specialty\/practice-management\/managing-a-practice\/practice-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.aae.org\/"},{"@type":"ListItem","position":2,"name":"Specialty","item":"https:\/\/www.aae.org\/specialty\/"},{"@type":"ListItem","position":3,"name":"Practice Management","item":"https:\/\/www.aae.org\/specialty\/practice-management\/"},{"@type":"ListItem","position":4,"name":"Managing a Practice","item":"https:\/\/www.aae.org\/specialty\/practice-management\/managing-a-practice\/"},{"@type":"ListItem","position":5,"name":"Practice Marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.aae.org\/specialty\/#website","url":"https:\/\/www.aae.org\/specialty\/","name":"American Association of Endodontists","description":"Shaping the Future of Endodontic","publisher":{"@id":"https:\/\/www.aae.org\/specialty\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.aae.org\/specialty\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.aae.org\/specialty\/#organization","name":"American Association of Endodontists","url":"https:\/\/www.aae.org\/specialty\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.aae.org\/specialty\/#\/schema\/logo\/image\/","url":"https:\/\/www.aae.org\/specialty\/wp-content\/uploads\/sites\/2\/2017\/04\/aae_share_specialty.jpg","contentUrl":"https:\/\/www.aae.org\/specialty\/wp-content\/uploads\/sites\/2\/2017\/04\/aae_share_specialty.jpg","width":1200,"height":628,"caption":"American Association of Endodontists"},"image":{"@id":"https:\/\/www.aae.org\/specialty\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/endodontists","https:\/\/x.com\/savingyourteeth","https:\/\/www.linkedin.com\/company\/american-association-of-endodontists","http:\/\/www.youtube.com\/rootcanalspecialists"]}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.aae.org\/specialty\/wp-json\/wp\/v2\/pages\/957","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aae.org\/specialty\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.aae.org\/specialty\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.aae.org\/specialty\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aae.org\/specialty\/wp-json\/wp\/v2\/comments?post=957"}],"version-history":[{"count":2,"href":"https:\/\/www.aae.org\/specialty\/wp-json\/wp\/v2\/pages\/957\/revisions"}],"predecessor-version":[{"id":30287,"href":"https:\/\/www.aae.org\/specialty\/wp-json\/wp\/v2\/pages\/957\/revisions\/30287"}],"up":[{"embeddable":true,"href":"https:\/\/www.aae.org\/specialty\/wp-json\/wp\/v2\/pages\/867"}],"wp:attachment":[{"href":"https:\/\/www.aae.org\/specialty\/wp-json\/wp\/v2\/media?parent=957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}