{"id":1955,"date":"2016-08-19T09:25:00","date_gmt":"2016-08-19T13:25:00","guid":{"rendered":"https:\/\/www.aae.org\/specialty\/2016\/08\/19\/aae-digital-outreach-by-the-numbers-july-2016\/"},"modified":"2017-10-11T21:19:30","modified_gmt":"2017-10-12T01:19:30","slug":"aae-digital-outreach-by-the-numbers-july-2016","status":"publish","type":"post","link":"https:\/\/www.aae.org\/specialty\/aae-digital-outreach-by-the-numbers-july-2016\/","title":{"rendered":"AAE Digital Outreach by the Numbers &#8211; July 2016"},"content":{"rendered":"<p>Patients increasingly are turning to online sources for information about their health care and health providers, and the AAE has taken concerted steps to ensure those internet users have access to reliable, authoritative information. Through the AAE website, social media channels, online advertising and digital resources, the Association is educating and engaging with the public about endodontics, helping them find specialists in their area, and providing shareable content for members and other dental professionals. This month&#8217;s By the Numbers scorecard shows increases from June to July in all of our primary outreach channels. Video views increased 35 percent, clicks from Google search engine advertising are up 13 percent and page views of the AAE&#8217;s patient-focused content are up four percent.<\/p>\n<p><img decoding=\"async\" title=\"DigitalNumbersJuly2016\" src=\"\/uploadedImages\/Publications_and_Research\/Communique_Blog\/AAEDigitalOutreachJuly16.jpg?n=5647\" alt=\"DigitalNumbersJuly2016\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Patients increasingly are turning to online sources for information about their health care and health providers, and the AAE has taken concerted steps to ensure those internet users have access to reliable, authoritative information.<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[213],"tags":[],"feature":[202],"class_list":["post-1955","post","type-post","status-publish","format-standard","hentry","category-digital-outreach-by-numbers","feature-communique"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AAE Digital Outreach by the Numbers - July 2016 - American Association of Endodontists<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aae.org\/specialty\/aae-digital-outreach-by-the-numbers-july-2016\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AAE Digital Outreach by the Numbers - July 2016 - American Association of Endodontists\" \/>\n<meta property=\"og:description\" content=\"Patients increasingly are turning to online sources for information about their health care and health providers, and the AAE has taken concerted steps to ensure those internet users have access to reliable, authoritative information.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.aae.org\/specialty\/aae-digital-outreach-by-the-numbers-july-2016\/\" \/>\n<meta property=\"og:site_name\" content=\"American Association of Endodontists\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/endodontists\" \/>\n<meta property=\"article:published_time\" content=\"2016-08-19T13:25:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-10-12T01:19:30+00:00\" \/>\n<meta name=\"author\" content=\"Communications Group\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@savingyourteeth\" \/>\n<meta name=\"twitter:site\" content=\"@savingyourteeth\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Communications Group\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.aae.org\/specialty\/aae-digital-outreach-by-the-numbers-july-2016\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.aae.org\/specialty\/aae-digital-outreach-by-the-numbers-july-2016\/\"},\"author\":{\"name\":\"Communications Group\",\"@id\":\"https:\/\/www.aae.org\/specialty\/#\/schema\/person\/88a8ffac662a3d9a7abe3a3d2fa39855\"},\"headline\":\"AAE Digital Outreach by the Numbers &#8211; 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