{"id":1964,"date":"2016-09-23T08:00:00","date_gmt":"2016-09-23T12:00:00","guid":{"rendered":"https:\/\/www.aae.org\/specialty\/2016\/09\/23\/aae-digital-outreach-by-the-numbers-august-2016\/"},"modified":"2019-08-12T16:07:10","modified_gmt":"2019-08-12T21:07:10","slug":"aae-digital-outreach-by-the-numbers-august-2016","status":"publish","type":"post","link":"https:\/\/www.aae.org\/specialty\/aae-digital-outreach-by-the-numbers-august-2016\/","title":{"rendered":"AAE Digital Outreach by the Numbers &#8211; August 2016"},"content":{"rendered":"\n\t<p>The AAE continues to see month-over-month growth in its digital communications activities. By promoting the AAE website, Find an Endodontist search engine, patient education videos and other online resources, the Association educates the public about the value of the endodontic specialist, provides factual information about root canal treatment and directs more people to seek an endodontist. This month&#8217;s By the Numbers scorecard shows increases from July to August in all of our primary outreach channels. As an example of how social media drives traffic to the AAE website, a <a title=\"Facebook post on the AAE's Guide to Clinical Endodontics\" href=\"https:\/\/www.facebook.com\/endodontists\/photos\/a.192022050834508.34879.105420659494648\/1080868871949817\/?type=1&amp;theater\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook post on the AAE&#8217;s <em>Guide to Clinical Endodontics<\/em><\/a>, which had nearly 300 shares, also led to more than 3,000 visits to the <a title=\"Guide to Clinical Endodontics webpage\" href=\"https:\/\/www.aae.org\/specialty\/clinical-resources\/guide-clinical-endodontics\/\"><em>Guide to Clinical Endodontics <\/em>webpage<\/a>.<\/p>\n<p><img decoding=\"async\" title=\"DigitalNumbersAug2016\" src=\"\/uploadedImages\/Publications_and_Research\/Communique_Blog\/AAEDigitalOutreachAug16.jpg?n=9047\" alt=\"DigitalNumbersAug2016\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The AAE continues to see month-over-month growth in its digital communications activities. By promoting the AAE website, Find an Endodontist search engine, patient education videos and other online resources, the Association educates the public about the value of the endodontic specialist, provides factual information about root canal treatment and directs more people to seek an endodontist.<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[213],"tags":[],"feature":[202],"class_list":["post-1964","post","type-post","status-publish","format-standard","hentry","category-digital-outreach-by-numbers","feature-communique"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AAE Digital Outreach by the Numbers - August 2016 - American Association of Endodontists<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aae.org\/specialty\/aae-digital-outreach-by-the-numbers-august-2016\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AAE Digital Outreach by the Numbers - August 2016 - American Association of Endodontists\" \/>\n<meta property=\"og:description\" content=\"The AAE continues to see month-over-month growth in its digital communications activities. By promoting the AAE website, Find an Endodontist search engine, patient education videos and other online resources, the Association educates the public about the value of the endodontic specialist, provides factual information about root canal treatment and directs more people to seek an endodontist.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.aae.org\/specialty\/aae-digital-outreach-by-the-numbers-august-2016\/\" \/>\n<meta property=\"og:site_name\" content=\"American Association of Endodontists\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/endodontists\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-23T12:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-12T21:07:10+00:00\" \/>\n<meta name=\"author\" content=\"Communications Group\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@savingyourteeth\" \/>\n<meta name=\"twitter:site\" content=\"@savingyourteeth\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Communications Group\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.aae.org\/specialty\/aae-digital-outreach-by-the-numbers-august-2016\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.aae.org\/specialty\/aae-digital-outreach-by-the-numbers-august-2016\/\"},\"author\":{\"name\":\"Communications Group\",\"@id\":\"https:\/\/www.aae.org\/specialty\/#\/schema\/person\/88a8ffac662a3d9a7abe3a3d2fa39855\"},\"headline\":\"AAE Digital Outreach by the Numbers &#8211; August 2016\",\"datePublished\":\"2016-09-23T12:00:00+00:00\",\"dateModified\":\"2019-08-12T21:07:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.aae.org\/specialty\/aae-digital-outreach-by-the-numbers-august-2016\/\"},\"wordCount\":125,\"publisher\":{\"@id\":\"https:\/\/www.aae.org\/specialty\/#organization\"},\"articleSection\":[\"Digital Outreach By Numbers\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.aae.org\/specialty\/aae-digital-outreach-by-the-numbers-august-2016\/\",\"url\":\"https:\/\/www.aae.org\/specialty\/aae-digital-outreach-by-the-numbers-august-2016\/\",\"name\":\"AAE Digital Outreach by the Numbers - August 2016 - American Association of Endodontists\",\"isPartOf\":{\"@id\":\"https:\/\/www.aae.org\/specialty\/#website\"},\"datePublished\":\"2016-09-23T12:00:00+00:00\",\"dateModified\":\"2019-08-12T21:07:10+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.aae.org\/specialty\/aae-digital-outreach-by-the-numbers-august-2016\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.aae.org\/specialty\/aae-digital-outreach-by-the-numbers-august-2016\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.aae.org\/specialty\/aae-digital-outreach-by-the-numbers-august-2016\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.aae.org\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Specialty\",\"item\":\"https:\/\/www.aae.org\/specialty\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"AAE Digital Outreach by the Numbers &#8211; August 2016\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.aae.org\/specialty\/#website\",\"url\":\"https:\/\/www.aae.org\/specialty\/\",\"name\":\"American Association of Endodontists\",\"description\":\"Shaping the Future of Endodontic\",\"publisher\":{\"@id\":\"https:\/\/www.aae.org\/specialty\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.aae.org\/specialty\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.aae.org\/specialty\/#organization\",\"name\":\"American Association of Endodontists\",\"url\":\"https:\/\/www.aae.org\/specialty\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.aae.org\/specialty\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.aae.org\/specialty\/wp-content\/uploads\/sites\/2\/2017\/04\/aae_share_specialty.jpg\",\"contentUrl\":\"https:\/\/www.aae.org\/specialty\/wp-content\/uploads\/sites\/2\/2017\/04\/aae_share_specialty.jpg\",\"width\":1200,\"height\":628,\"caption\":\"American Association of Endodontists\"},\"image\":{\"@id\":\"https:\/\/www.aae.org\/specialty\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/endodontists\",\"https:\/\/x.com\/savingyourteeth\",\"https:\/\/www.linkedin.com\/company\/american-association-of-endodontists\",\"http:\/\/www.youtube.com\/rootcanalspecialists\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.aae.org\/specialty\/#\/schema\/person\/88a8ffac662a3d9a7abe3a3d2fa39855\",\"name\":\"Communications Group\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.aae.org\/specialty\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4c4b22047c47705942bf2208335b62b7b799ef337820a33818883b288ef6a5c5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4c4b22047c47705942bf2208335b62b7b799ef337820a33818883b288ef6a5c5?s=96&d=mm&r=g\",\"caption\":\"Communications Group\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"AAE Digital Outreach by the Numbers - August 2016 - American Association of Endodontists","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.aae.org\/specialty\/aae-digital-outreach-by-the-numbers-august-2016\/","og_locale":"en_US","og_type":"article","og_title":"AAE Digital Outreach by the Numbers - August 2016 - American Association of Endodontists","og_description":"The AAE continues to see month-over-month growth in its digital communications activities. By promoting the AAE website, Find an Endodontist search engine, patient education videos and other online resources, the Association educates the public about the value of the endodontic specialist, provides factual information about root canal treatment and directs more people to seek an endodontist.","og_url":"https:\/\/www.aae.org\/specialty\/aae-digital-outreach-by-the-numbers-august-2016\/","og_site_name":"American Association of Endodontists","article_publisher":"https:\/\/www.facebook.com\/endodontists","article_published_time":"2016-09-23T12:00:00+00:00","article_modified_time":"2019-08-12T21:07:10+00:00","author":"Communications Group","twitter_card":"summary_large_image","twitter_creator":"@savingyourteeth","twitter_site":"@savingyourteeth","twitter_misc":{"Written by":"Communications Group","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.aae.org\/specialty\/aae-digital-outreach-by-the-numbers-august-2016\/#article","isPartOf":{"@id":"https:\/\/www.aae.org\/specialty\/aae-digital-outreach-by-the-numbers-august-2016\/"},"author":{"name":"Communications Group","@id":"https:\/\/www.aae.org\/specialty\/#\/schema\/person\/88a8ffac662a3d9a7abe3a3d2fa39855"},"headline":"AAE Digital Outreach by the Numbers &#8211; August 2016","datePublished":"2016-09-23T12:00:00+00:00","dateModified":"2019-08-12T21:07:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.aae.org\/specialty\/aae-digital-outreach-by-the-numbers-august-2016\/"},"wordCount":125,"publisher":{"@id":"https:\/\/www.aae.org\/specialty\/#organization"},"articleSection":["Digital Outreach By Numbers"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.aae.org\/specialty\/aae-digital-outreach-by-the-numbers-august-2016\/","url":"https:\/\/www.aae.org\/specialty\/aae-digital-outreach-by-the-numbers-august-2016\/","name":"AAE Digital Outreach by the Numbers - August 2016 - American Association of Endodontists","isPartOf":{"@id":"https:\/\/www.aae.org\/specialty\/#website"},"datePublished":"2016-09-23T12:00:00+00:00","dateModified":"2019-08-12T21:07:10+00:00","breadcrumb":{"@id":"https:\/\/www.aae.org\/specialty\/aae-digital-outreach-by-the-numbers-august-2016\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.aae.org\/specialty\/aae-digital-outreach-by-the-numbers-august-2016\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.aae.org\/specialty\/aae-digital-outreach-by-the-numbers-august-2016\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.aae.org\/"},{"@type":"ListItem","position":2,"name":"Specialty","item":"https:\/\/www.aae.org\/specialty\/"},{"@type":"ListItem","position":3,"name":"AAE Digital Outreach by the Numbers &#8211; August 2016"}]},{"@type":"WebSite","@id":"https:\/\/www.aae.org\/specialty\/#website","url":"https:\/\/www.aae.org\/specialty\/","name":"American Association of Endodontists","description":"Shaping the Future of Endodontic","publisher":{"@id":"https:\/\/www.aae.org\/specialty\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.aae.org\/specialty\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.aae.org\/specialty\/#organization","name":"American Association of Endodontists","url":"https:\/\/www.aae.org\/specialty\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.aae.org\/specialty\/#\/schema\/logo\/image\/","url":"https:\/\/www.aae.org\/specialty\/wp-content\/uploads\/sites\/2\/2017\/04\/aae_share_specialty.jpg","contentUrl":"https:\/\/www.aae.org\/specialty\/wp-content\/uploads\/sites\/2\/2017\/04\/aae_share_specialty.jpg","width":1200,"height":628,"caption":"American Association of Endodontists"},"image":{"@id":"https:\/\/www.aae.org\/specialty\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/endodontists","https:\/\/x.com\/savingyourteeth","https:\/\/www.linkedin.com\/company\/american-association-of-endodontists","http:\/\/www.youtube.com\/rootcanalspecialists"]},{"@type":"Person","@id":"https:\/\/www.aae.org\/specialty\/#\/schema\/person\/88a8ffac662a3d9a7abe3a3d2fa39855","name":"Communications Group","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.aae.org\/specialty\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4c4b22047c47705942bf2208335b62b7b799ef337820a33818883b288ef6a5c5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4c4b22047c47705942bf2208335b62b7b799ef337820a33818883b288ef6a5c5?s=96&d=mm&r=g","caption":"Communications Group"}}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.aae.org\/specialty\/wp-json\/wp\/v2\/posts\/1964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aae.org\/specialty\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aae.org\/specialty\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aae.org\/specialty\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aae.org\/specialty\/wp-json\/wp\/v2\/comments?post=1964"}],"version-history":[{"count":0,"href":"https:\/\/www.aae.org\/specialty\/wp-json\/wp\/v2\/posts\/1964\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.aae.org\/specialty\/wp-json\/wp\/v2\/media?parent=1964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aae.org\/specialty\/wp-json\/wp\/v2\/categories?post=1964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aae.org\/specialty\/wp-json\/wp\/v2\/tags?post=1964"},{"taxonomy":"feature","embeddable":true,"href":"https:\/\/www.aae.org\/specialty\/wp-json\/wp\/v2\/feature?post=1964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}