{"id":21819,"date":"2022-06-14T15:22:36","date_gmt":"2022-06-14T20:22:36","guid":{"rendered":"https:\/\/www.aae.org\/specialty\/?p=21819"},"modified":"2022-06-14T15:22:36","modified_gmt":"2022-06-14T20:22:36","slug":"worth-saving-campaign-5-things-to-know","status":"publish","type":"post","link":"https:\/\/www.aae.org\/specialty\/worth-saving-campaign-5-things-to-know\/","title":{"rendered":"Worth Saving Campaign: 5 Things to Know"},"content":{"rendered":"

\"WorthDid you know the AAE’s Worth Saving campaign is in its third year and thriving? \u201cWorth Saving\u201d is meant to bring to life that, like your natural teeth, there are things, people and places that are worth revering. At the AAE Board\u2019s directive, we set out to implement a multi-year public awareness campaign with the goal that: \u201cThe public will value saving their natural teeth and seek endodontists as the first choice for their care. They will understand what an endodontist does and how they are different from general dentistry providers.\u201d<\/p>\n

In the coming months, we’ll be bringing you a series of updates on our efforts. For now, here are five things to know:<\/p>\n

1. Why is AAE sponsoring this campaign?<\/strong><\/p>\n

This campaign is meant to bring to life that, like your natural teeth, there are things, people and places that are worth saving and revering. In a world where people often look to buy the newest and trendiest thing, we want to pay respect and homage to things that cannot be replaced and are truly \u201cworth saving.\u201d<\/p>\n

2. What is the goal of the campaign?<\/strong><\/p>\n

We want people to realize that nowhere is the concept of saving things more important than with medical decisions. In a world with hyperbole and almost too much conflicting health information, when it comes to dental health and saving your natural teeth, there is no one more qualified and trusted than endodontists to diagnose and treat tooth pain and perform root canal treatment.<\/p>\n

3. Why elevate the term, \u201cendodontist\u201d?<\/strong><\/p>\n

It\u2019s important for people to know they have a natural ally in endodontists who are specialists in diagnosing and treating tooth pain and performing root canal treatment.<\/p>\n

4. Who are you targeting with this campaign and why?<\/strong><\/p>\n

We are targeting an audience of higher-income millennials who is the next generation to care for and save their natural teeth. This is a group research shows is more likely to do background research and make educated, informed decisions on their dental health. When people do their homework on tooth pain and root canals, they learn more about who endodontists are and how they can alleviate tooth pain and save their natural teeth.<\/p>\n

5. How did you arrive at the \u201cWorth Saving\u201d concept?<\/strong><\/p>\n

In a world where people sometimes focus more on the new than preserving things worth saving, we wanted to showcase those things as well as the endodontists and other experts who save meaningful things. We wanted to do this in a way that will resonate with people and make them aware that when it comes to saving one\u2019s natural teeth, there is no one more qualified than endodontists.<\/p>\n","protected":false},"excerpt":{"rendered":"

Did you know the AAE’s Worth Saving campaign is in its third year and thriving? \u201cWorth Saving\u201d is meant to bring to life that, like your natural teeth, there are…<\/p>\n","protected":false},"author":12,"featured_media":13866,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[287],"tags":[],"feature":[],"class_list":["post-21819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-worth-saving"],"yoast_head":"\nWorth Saving Campaign: 5 Things to Know - American Association of Endodontists<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aae.org\/specialty\/worth-saving-campaign-5-things-to-know\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Worth Saving Campaign: 5 Things to Know - American Association of Endodontists\" \/>\n<meta property=\"og:description\" content=\"Did you know the AAE’s Worth Saving campaign is in its third year and thriving? \u201cWorth Saving\u201d is meant to bring to life that, like your natural teeth, there are…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.aae.org\/specialty\/worth-saving-campaign-5-things-to-know\/\" \/>\n<meta property=\"og:site_name\" content=\"American Association of Endodontists\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/endodontists\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-14T20:22:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.aae.org\/specialty\/wp-content\/uploads\/sites\/2\/2019\/11\/WorthSavinglogo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"481\" \/>\n\t<meta property=\"og:image:height\" content=\"415\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elisabeth Lisican\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@savingyourteeth\" \/>\n<meta name=\"twitter:site\" content=\"@savingyourteeth\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elisabeth Lisican\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.aae.org\/specialty\/worth-saving-campaign-5-things-to-know\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.aae.org\/specialty\/worth-saving-campaign-5-things-to-know\/\"},\"author\":{\"name\":\"Elisabeth Lisican\",\"@id\":\"https:\/\/www.aae.org\/specialty\/#\/schema\/person\/db2d09ae5a4e55e3f493d0bdb744a5fa\"},\"headline\":\"Worth Saving Campaign: 5 Things to Know\",\"datePublished\":\"2022-06-14T20:22:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.aae.org\/specialty\/worth-saving-campaign-5-things-to-know\/\"},\"wordCount\":449,\"publisher\":{\"@id\":\"https:\/\/www.aae.org\/specialty\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.aae.org\/specialty\/worth-saving-campaign-5-things-to-know\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.aae.org\/specialty\/wp-content\/uploads\/sites\/2\/2019\/11\/WorthSavinglogo.jpg\",\"articleSection\":[\"Worth Saving\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.aae.org\/specialty\/worth-saving-campaign-5-things-to-know\/\",\"url\":\"https:\/\/www.aae.org\/specialty\/worth-saving-campaign-5-things-to-know\/\",\"name\":\"Worth Saving Campaign: 5 Things to Know - American Association of Endodontists\",\"isPartOf\":{\"@id\":\"https:\/\/www.aae.org\/specialty\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.aae.org\/specialty\/worth-saving-campaign-5-things-to-know\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.aae.org\/specialty\/worth-saving-campaign-5-things-to-know\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.aae.org\/specialty\/wp-content\/uploads\/sites\/2\/2019\/11\/WorthSavinglogo.jpg\",\"datePublished\":\"2022-06-14T20:22:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.aae.org\/specialty\/worth-saving-campaign-5-things-to-know\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.aae.org\/specialty\/worth-saving-campaign-5-things-to-know\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.aae.org\/specialty\/worth-saving-campaign-5-things-to-know\/#primaryimage\",\"url\":\"https:\/\/www.aae.org\/specialty\/wp-content\/uploads\/sites\/2\/2019\/11\/WorthSavinglogo.jpg\",\"contentUrl\":\"https:\/\/www.aae.org\/specialty\/wp-content\/uploads\/sites\/2\/2019\/11\/WorthSavinglogo.jpg\",\"width\":481,\"height\":415,\"caption\":\"Worth Saving Logo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.aae.org\/specialty\/worth-saving-campaign-5-things-to-know\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.aae.org\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Specialty\",\"item\":\"https:\/\/www.aae.org\/specialty\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Worth Saving Campaign: 5 Things to Know\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.aae.org\/specialty\/#website\",\"url\":\"https:\/\/www.aae.org\/specialty\/\",\"name\":\"American Association of Endodontists\",\"description\":\"Shaping the Future of Endodontic\",\"publisher\":{\"@id\":\"https:\/\/www.aae.org\/specialty\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.aae.org\/specialty\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.aae.org\/specialty\/#organization\",\"name\":\"American Association of Endodontists\",\"url\":\"https:\/\/www.aae.org\/specialty\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.aae.org\/specialty\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.aae.org\/specialty\/wp-content\/uploads\/sites\/2\/2017\/04\/aae_share_specialty.jpg\",\"contentUrl\":\"https:\/\/www.aae.org\/specialty\/wp-content\/uploads\/sites\/2\/2017\/04\/aae_share_specialty.jpg\",\"width\":1200,\"height\":628,\"caption\":\"American Association of Endodontists\"},\"image\":{\"@id\":\"https:\/\/www.aae.org\/specialty\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/endodontists\",\"https:\/\/x.com\/savingyourteeth\",\"https:\/\/www.linkedin.com\/company\/american-association-of-endodontists\",\"http:\/\/www.youtube.com\/rootcanalspecialists\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.aae.org\/specialty\/#\/schema\/person\/db2d09ae5a4e55e3f493d0bdb744a5fa\",\"name\":\"Elisabeth Lisican\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.aae.org\/specialty\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/cdc994f7f54ddf5ed09a1ff3c00eae24d430edb72075ecf3f460d82ce40f4f3f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/cdc994f7f54ddf5ed09a1ff3c00eae24d430edb72075ecf3f460d82ce40f4f3f?s=96&d=mm&r=g\",\"caption\":\"Elisabeth Lisican\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Worth Saving Campaign: 5 Things to Know - American Association of Endodontists","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.aae.org\/specialty\/worth-saving-campaign-5-things-to-know\/","og_locale":"en_US","og_type":"article","og_title":"Worth Saving Campaign: 5 Things to Know - American Association of Endodontists","og_description":"Did you know the AAE’s Worth Saving campaign is in its third year and thriving? \u201cWorth Saving\u201d is meant to bring to life that, like your natural teeth, there are…","og_url":"https:\/\/www.aae.org\/specialty\/worth-saving-campaign-5-things-to-know\/","og_site_name":"American Association of Endodontists","article_publisher":"https:\/\/www.facebook.com\/endodontists","article_published_time":"2022-06-14T20:22:36+00:00","og_image":[{"width":481,"height":415,"url":"https:\/\/www.aae.org\/specialty\/wp-content\/uploads\/sites\/2\/2019\/11\/WorthSavinglogo.jpg","type":"image\/jpeg"}],"author":"Elisabeth Lisican","twitter_card":"summary_large_image","twitter_creator":"@savingyourteeth","twitter_site":"@savingyourteeth","twitter_misc":{"Written by":"Elisabeth Lisican","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.aae.org\/specialty\/worth-saving-campaign-5-things-to-know\/#article","isPartOf":{"@id":"https:\/\/www.aae.org\/specialty\/worth-saving-campaign-5-things-to-know\/"},"author":{"name":"Elisabeth Lisican","@id":"https:\/\/www.aae.org\/specialty\/#\/schema\/person\/db2d09ae5a4e55e3f493d0bdb744a5fa"},"headline":"Worth Saving Campaign: 5 Things to Know","datePublished":"2022-06-14T20:22:36+00:00","mainEntityOfPage":{"@id":"https:\/\/www.aae.org\/specialty\/worth-saving-campaign-5-things-to-know\/"},"wordCount":449,"publisher":{"@id":"https:\/\/www.aae.org\/specialty\/#organization"},"image":{"@id":"https:\/\/www.aae.org\/specialty\/worth-saving-campaign-5-things-to-know\/#primaryimage"},"thumbnailUrl":"https:\/\/www.aae.org\/specialty\/wp-content\/uploads\/sites\/2\/2019\/11\/WorthSavinglogo.jpg","articleSection":["Worth Saving"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.aae.org\/specialty\/worth-saving-campaign-5-things-to-know\/","url":"https:\/\/www.aae.org\/specialty\/worth-saving-campaign-5-things-to-know\/","name":"Worth Saving Campaign: 5 Things to Know - American Association of Endodontists","isPartOf":{"@id":"https:\/\/www.aae.org\/specialty\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.aae.org\/specialty\/worth-saving-campaign-5-things-to-know\/#primaryimage"},"image":{"@id":"https:\/\/www.aae.org\/specialty\/worth-saving-campaign-5-things-to-know\/#primaryimage"},"thumbnailUrl":"https:\/\/www.aae.org\/specialty\/wp-content\/uploads\/sites\/2\/2019\/11\/WorthSavinglogo.jpg","datePublished":"2022-06-14T20:22:36+00:00","breadcrumb":{"@id":"https:\/\/www.aae.org\/specialty\/worth-saving-campaign-5-things-to-know\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.aae.org\/specialty\/worth-saving-campaign-5-things-to-know\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.aae.org\/specialty\/worth-saving-campaign-5-things-to-know\/#primaryimage","url":"https:\/\/www.aae.org\/specialty\/wp-content\/uploads\/sites\/2\/2019\/11\/WorthSavinglogo.jpg","contentUrl":"https:\/\/www.aae.org\/specialty\/wp-content\/uploads\/sites\/2\/2019\/11\/WorthSavinglogo.jpg","width":481,"height":415,"caption":"Worth Saving Logo"},{"@type":"BreadcrumbList","@id":"https:\/\/www.aae.org\/specialty\/worth-saving-campaign-5-things-to-know\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.aae.org\/"},{"@type":"ListItem","position":2,"name":"Specialty","item":"https:\/\/www.aae.org\/specialty\/"},{"@type":"ListItem","position":3,"name":"Worth Saving Campaign: 5 Things to Know"}]},{"@type":"WebSite","@id":"https:\/\/www.aae.org\/specialty\/#website","url":"https:\/\/www.aae.org\/specialty\/","name":"American Association of Endodontists","description":"Shaping the Future of Endodontic","publisher":{"@id":"https:\/\/www.aae.org\/specialty\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.aae.org\/specialty\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.aae.org\/specialty\/#organization","name":"American Association of Endodontists","url":"https:\/\/www.aae.org\/specialty\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.aae.org\/specialty\/#\/schema\/logo\/image\/","url":"https:\/\/www.aae.org\/specialty\/wp-content\/uploads\/sites\/2\/2017\/04\/aae_share_specialty.jpg","contentUrl":"https:\/\/www.aae.org\/specialty\/wp-content\/uploads\/sites\/2\/2017\/04\/aae_share_specialty.jpg","width":1200,"height":628,"caption":"American Association of Endodontists"},"image":{"@id":"https:\/\/www.aae.org\/specialty\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/endodontists","https:\/\/x.com\/savingyourteeth","https:\/\/www.linkedin.com\/company\/american-association-of-endodontists","http:\/\/www.youtube.com\/rootcanalspecialists"]},{"@type":"Person","@id":"https:\/\/www.aae.org\/specialty\/#\/schema\/person\/db2d09ae5a4e55e3f493d0bdb744a5fa","name":"Elisabeth Lisican","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.aae.org\/specialty\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/cdc994f7f54ddf5ed09a1ff3c00eae24d430edb72075ecf3f460d82ce40f4f3f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cdc994f7f54ddf5ed09a1ff3c00eae24d430edb72075ecf3f460d82ce40f4f3f?s=96&d=mm&r=g","caption":"Elisabeth Lisican"}}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.aae.org\/specialty\/wp-json\/wp\/v2\/posts\/21819","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aae.org\/specialty\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aae.org\/specialty\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aae.org\/specialty\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aae.org\/specialty\/wp-json\/wp\/v2\/comments?post=21819"}],"version-history":[{"count":0,"href":"https:\/\/www.aae.org\/specialty\/wp-json\/wp\/v2\/posts\/21819\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aae.org\/specialty\/wp-json\/wp\/v2\/media\/13866"}],"wp:attachment":[{"href":"https:\/\/www.aae.org\/specialty\/wp-json\/wp\/v2\/media?parent=21819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aae.org\/specialty\/wp-json\/wp\/v2\/categories?post=21819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aae.org\/specialty\/wp-json\/wp\/v2\/tags?post=21819"},{"taxonomy":"feature","embeddable":true,"href":"https:\/\/www.aae.org\/specialty\/wp-json\/wp\/v2\/feature?post=21819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}