{"id":31504,"date":"2026-11-02T08:23:49","date_gmt":"2026-11-02T14:23:49","guid":{"rendered":"https:\/\/www.aae.org\/specialty\/?p=31504"},"modified":"2026-10-28T10:26:53","modified_gmt":"2026-10-28T15:26:53","slug":"aae-featured-in-new-book-chronicling-associations-response-to-covid-19","status":"publish","type":"post","link":"https:\/\/www.aae.org\/specialty\/aae-featured-in-new-book-chronicling-associations-response-to-covid-19\/","title":{"rendered":"AAE Featured in New Book Chronicling Associations\u2019 Response to COVID-19"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong><em>When It Mattered Most<\/em> highlights AAE and endodontists\u2019 work to support patients and the specialty during an unprecedented time<\/strong><\/p>\n<p class=\"wp-block-paragraph\">The AAE is featured in a new book documenting how professional associations helped their members, professions and communities navigate the COVID-19 pandemic.<\/p>\n<p class=\"wp-block-paragraph\"><em>When It Mattered Most: The Untold Story of How Associations Protected Professions and Saved Industries During the Pandemic<\/em>, by association executive and author Joanna M. Pineda, shares the stories of 24 associations across health care, education and other industries. AAE is one of the organizations featured in the book\u2019s health care section, with a story titled \u201cWhen the Pain Can\u2019t Wait.\u201d<\/p>\n<p class=\"wp-block-paragraph\">The AAE story looks back at a period when dental practices faced rapidly changing circumstances, while patients continued to experience tooth pain and dental emergencies that required timely care. Throughout the pandemic, AAE worked to keep endodontists informed and supported as they continued providing essential care to patients.<\/p>\n<p class=\"wp-block-paragraph\">\u201cWe are honored to have the AAE\u2019s story included in When It Mattered Most, but what makes this recognition particularly meaningful is that it reflects the commitment our members showed to their patients during an incredibly difficult time,\u201d said W. Craig Noblett, DDS, MS, president of the American Association of Endodontists. \u201cEven amid tremendous uncertainty, and potential personal risk, endodontists continued to do what they do every day: relieve pain, treat dental emergencies and help patients save their natural teeth.\u201d<\/p>\n<p class=\"wp-block-paragraph\">Pineda wrote the book to document a part of the pandemic response that often happened outside the public eye. Associations were called upon to interpret rapidly changing information, advocate for their professions and provide resources and support to members navigating circumstances for which there was no established playbook. The book highlights the impact and continuing relevance of associations through stories from organizations that responded to the crisis in different ways.<\/p>\n<p class=\"wp-block-paragraph\">\u201cI am incredibly proud of pandemic response from the AAE staff and our leadership,\u201d said Ken Widelka, CAE, FACHE, CPA, executive director of the American Association of Endodontists. \u201cThose early months, when we did not know how bad the pandemic would be,\u00a0were about listening to the quickly evolving needs of our members and doing everything we could to help them continue caring for their patients. Seeing that work documented years later is gratifying, but the real story is the way our members responded. Endodontists stepped up for their patients and communities when access to urgent dental care was especially important.\u201d<\/p>\n<p class=\"wp-block-paragraph\">The book also provides an opportunity for AAE and its members to reflect on the lessons of the pandemic and the role a strong professional community can play during periods of uncertainty.<\/p>\n<p class=\"wp-block-paragraph\"><em>When It Mattered Most<\/em> is available on Amazon, Barnes and Noble and Apple Books.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When It Mattered Most highlights AAE and endodontists\u2019 work to support patients and the specialty during an unprecedented time The AAE is featured in a new book documenting how 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