{"id":3580,"date":"2017-09-01T23:09:18","date_gmt":"2017-09-02T03:09:18","guid":{"rendered":"https:\/\/www.aae.org\/specialty\/?p=3580"},"modified":"2017-11-23T06:02:25","modified_gmt":"2017-11-23T11:02:25","slug":"digital-outreach-numbers-august-2017","status":"publish","type":"post","link":"https:\/\/www.aae.org\/specialty\/digital-outreach-numbers-august-2017\/","title":{"rendered":"Digital Outreach By the Numbers &#8211; August 2017"},"content":{"rendered":"<p>Through the AAE website, social media channels, online advertising, and digital resources, the Association educates the public about endodontics, helping them find specialists in their area, and provides shareable content for members and other dental professionals. The most significant increase from July to August occurred in the AAE&#8217;s Google search engine advertising. Clicks on AAE ads to direct patients to authoritative information about endodontic treatment and to find a specialist were up more than 800 percent as staff worked to adjust the AAE\u2019s advertising campaign. We expect this number will continue to climb as we get the ad campaign back on track.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3582\" src=\"https:\/\/www.aae.org\/specialty\/wp-content\/uploads\/sites\/2\/2017\/09\/DigitalOutreachAugust.jpg\" alt=\"\" width=\"767\" height=\"447\" srcset=\"https:\/\/www.aae.org\/specialty\/wp-content\/uploads\/sites\/2\/2017\/09\/DigitalOutreachAugust.jpg 767w, https:\/\/www.aae.org\/specialty\/wp-content\/uploads\/sites\/2\/2017\/09\/DigitalOutreachAugust-150x87@2x.jpg 300w, https:\/\/www.aae.org\/specialty\/wp-content\/uploads\/sites\/2\/2017\/09\/DigitalOutreachAugust-150x87.jpg 150w, https:\/\/www.aae.org\/specialty\/wp-content\/uploads\/sites\/2\/2017\/09\/DigitalOutreachAugust-300x175@2x.jpg 600w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Through the AAE website, social media channels, online advertising, and digital resources, the Association educates the public about endodontics, helping them find specialists in their area, and provides shareable content for members and other dental professionals.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[213],"tags":[],"feature":[202],"class_list":["post-3580","post","type-post","status-publish","format-standard","hentry","category-digital-outreach-by-numbers","feature-communique"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Outreach By the Numbers - August 2017 - American Association of Endodontists<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aae.org\/specialty\/digital-outreach-numbers-august-2017\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Outreach By the Numbers - August 2017 - American Association of Endodontists\" \/>\n<meta property=\"og:description\" content=\"Through the AAE website, social media channels, online advertising, and digital resources, the Association educates the public about endodontics, helping them find specialists in their area, and provides shareable content for members and other dental professionals.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.aae.org\/specialty\/digital-outreach-numbers-august-2017\/\" \/>\n<meta property=\"og:site_name\" content=\"American Association of Endodontists\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/endodontists\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-02T03:09:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-11-23T11:02:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.aae.org\/specialty\/wp-content\/uploads\/sites\/2\/2017\/09\/DigitalOutreachAugust.jpg\" \/>\n<meta name=\"author\" content=\"AAE\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@savingyourteeth\" \/>\n<meta name=\"twitter:site\" content=\"@savingyourteeth\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"AAE\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.aae.org\/specialty\/digital-outreach-numbers-august-2017\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.aae.org\/specialty\/digital-outreach-numbers-august-2017\/\"},\"author\":{\"name\":\"AAE\",\"@id\":\"https:\/\/www.aae.org\/specialty\/#\/schema\/person\/5ac2af4487774224f39bad566bad0f0c\"},\"headline\":\"Digital Outreach By the Numbers &#8211; 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