{"id":4113,"date":"2017-07-18T20:23:21","date_gmt":"2017-07-19T00:23:21","guid":{"rendered":"https:\/\/www.aae.org\/specialty\/?p=4113"},"modified":"2017-10-19T20:57:15","modified_gmt":"2017-10-20T00:57:15","slug":"aae-digital-outreach-numbers-one-year-report","status":"publish","type":"post","link":"https:\/\/www.aae.org\/specialty\/aae-digital-outreach-numbers-one-year-report\/","title":{"rendered":"AAE Digital Outreach By the Numbers &#8211; One Year Report"},"content":{"rendered":"<div class=\"entryBody\">Last July, the AAE began reporting our digital outreach &#8220;by the numbers&#8221;\u009d in the Communiqu\u00e9. This month, we&#8217;re reporting online traffic to our key patient resources for the previous year. Patients increasingly are turning to online sources for information about their health care and health providers; endodontics is no exception. According to the Pew Research Center, 72 percent of adult internet users say they have searched online for health information, and 77 percent of those started at a search engine such as Google or Bing.<\/p>\n<p>The AAE&#8217;s digital communications ensure that patients have access to reliable, authoritative information about dental symptoms, endodontic procedures, the value of the natural dentition and the benefits of treatment from an endodontic specialist. Through the AAE website, social media channels, online advertising and digital resources, the Association is educating and engaging with the public about endodontics, helping them find specialists in their area and providing shareable content for members and other dental professionals.<\/p><\/div>\n<div><\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4158\" src=\"https:\/\/www.aae.org\/specialty\/wp-content\/uploads\/sites\/2\/2017\/07\/ByTheNumbersJune16-17.jpg\" alt=\"\" width=\"767\" height=\"447\" srcset=\"https:\/\/www.aae.org\/specialty\/wp-content\/uploads\/sites\/2\/2017\/07\/ByTheNumbersJune16-17.jpg 767w, https:\/\/www.aae.org\/specialty\/wp-content\/uploads\/sites\/2\/2017\/07\/ByTheNumbersJune16-17-150x87@2x.jpg 300w, https:\/\/www.aae.org\/specialty\/wp-content\/uploads\/sites\/2\/2017\/07\/ByTheNumbersJune16-17-150x87.jpg 150w, https:\/\/www.aae.org\/specialty\/wp-content\/uploads\/sites\/2\/2017\/07\/ByTheNumbersJune16-17-300x175@2x.jpg 600w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In this month&#8217;s By the Numbers report, we share digital metrics for the past year, when more than four million people visited the AAE&#8217;s patient website pages.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[213],"tags":[],"feature":[202],"class_list":["post-4113","post","type-post","status-publish","format-standard","hentry","category-digital-outreach-by-numbers","feature-communique"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AAE Digital Outreach By the Numbers - One Year Report - American Association of Endodontists<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aae.org\/specialty\/aae-digital-outreach-numbers-one-year-report\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AAE Digital Outreach By the Numbers - One Year Report - American Association of Endodontists\" \/>\n<meta property=\"og:description\" content=\"In this month&#039;s By the Numbers report, we share digital metrics for the past year, when more than four million people visited the AAE&#039;s patient website pages.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.aae.org\/specialty\/aae-digital-outreach-numbers-one-year-report\/\" \/>\n<meta property=\"og:site_name\" content=\"American Association of Endodontists\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/endodontists\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-19T00:23:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-10-20T00:57:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.aae.org\/specialty\/wp-content\/uploads\/sites\/2\/2017\/07\/ByTheNumbersJune16-17.jpg\" \/>\n<meta name=\"author\" content=\"AAE\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@savingyourteeth\" \/>\n<meta name=\"twitter:site\" content=\"@savingyourteeth\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"AAE\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.aae.org\/specialty\/aae-digital-outreach-numbers-one-year-report\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.aae.org\/specialty\/aae-digital-outreach-numbers-one-year-report\/\"},\"author\":{\"name\":\"AAE\",\"@id\":\"https:\/\/www.aae.org\/specialty\/#\/schema\/person\/5ac2af4487774224f39bad566bad0f0c\"},\"headline\":\"AAE Digital Outreach By the Numbers &#8211; 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