{"id":5476,"date":"2017-11-27T08:00:27","date_gmt":"2017-11-27T13:00:27","guid":{"rendered":"https:\/\/www.aae.org\/specialty\/?p=5476"},"modified":"2017-11-21T13:00:33","modified_gmt":"2017-11-21T18:00:33","slug":"digital-outreach-numbers-october-2017","status":"publish","type":"post","link":"https:\/\/www.aae.org\/specialty\/digital-outreach-numbers-october-2017\/","title":{"rendered":"Digital Outreach By the Numbers &#8211; October 2017"},"content":{"rendered":"<p>Through the AAE website, social media channels, online advertising and digital resources, the Association educates the public about endodontics, helping them find specialists in their area, and provides shareable content for members and other dental professionals. Clicks on AAE ads to direct patients to authoritative information about endodontic treatment and to find a specialist continue to climb as we get the ad campaign back on track. Social media following continues to grow steadily, with Facebook fan growth of 1.8 percent and Twitter followers up by 2.1 percent in September.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5478 aligncenter\" src=\"https:\/\/www.aae.org\/specialty\/wp-content\/uploads\/sites\/2\/2017\/11\/DigitalOutreachOctJPG_600.jpg\" alt=\"\" width=\"600\" height=\"350\" srcset=\"https:\/\/www.aae.org\/specialty\/wp-content\/uploads\/sites\/2\/2017\/11\/DigitalOutreachOctJPG_600-300x175@2x.jpg 600w, https:\/\/www.aae.org\/specialty\/wp-content\/uploads\/sites\/2\/2017\/11\/DigitalOutreachOctJPG_600-150x88@2x.jpg 300w, https:\/\/www.aae.org\/specialty\/wp-content\/uploads\/sites\/2\/2017\/11\/DigitalOutreachOctJPG_600-150x88.jpg 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Through the AAE website, social media channels, online advertising and digital resources, the Association educates the public about endodontics, helping them find specialists in their area, and provides shareable content for members and other dental professionals.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[213],"tags":[],"feature":[202],"class_list":["post-5476","post","type-post","status-publish","format-standard","hentry","category-digital-outreach-by-numbers","feature-communique"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Outreach By the Numbers - October 2017 - American Association of Endodontists<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aae.org\/specialty\/digital-outreach-numbers-october-2017\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Outreach By the Numbers - October 2017 - American Association of Endodontists\" \/>\n<meta property=\"og:description\" content=\"Through the AAE website, social media channels, online advertising and digital resources, the Association educates the public about endodontics, helping them find specialists in their area, and provides shareable content for members and other dental professionals.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.aae.org\/specialty\/digital-outreach-numbers-october-2017\/\" \/>\n<meta property=\"og:site_name\" content=\"American Association of Endodontists\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/endodontists\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-27T13:00:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.aae.org\/specialty\/wp-content\/uploads\/sites\/2\/2017\/11\/DigitalOutreachOctJPG_600.jpg\" \/>\n<meta name=\"author\" content=\"Natalie Hughes\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@savingyourteeth\" \/>\n<meta name=\"twitter:site\" content=\"@savingyourteeth\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Natalie Hughes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.aae.org\/specialty\/digital-outreach-numbers-october-2017\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.aae.org\/specialty\/digital-outreach-numbers-october-2017\/\"},\"author\":{\"name\":\"Natalie Hughes\",\"@id\":\"https:\/\/www.aae.org\/specialty\/#\/schema\/person\/d76118a2359a4b9f40d83dcc97f32b50\"},\"headline\":\"Digital Outreach By the Numbers &#8211; October 2017\",\"datePublished\":\"2017-11-27T13:00:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.aae.org\/specialty\/digital-outreach-numbers-october-2017\/\"},\"wordCount\":94,\"publisher\":{\"@id\":\"https:\/\/www.aae.org\/specialty\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.aae.org\/specialty\/digital-outreach-numbers-october-2017\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.aae.org\/specialty\/wp-content\/uploads\/sites\/2\/2017\/11\/DigitalOutreachOctJPG_600.jpg\",\"articleSection\":[\"Digital Outreach By Numbers\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.aae.org\/specialty\/digital-outreach-numbers-october-2017\/\",\"url\":\"https:\/\/www.aae.org\/specialty\/digital-outreach-numbers-october-2017\/\",\"name\":\"Digital Outreach By the Numbers - October 2017 - American Association of Endodontists\",\"isPartOf\":{\"@id\":\"https:\/\/www.aae.org\/specialty\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.aae.org\/specialty\/digital-outreach-numbers-october-2017\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.aae.org\/specialty\/digital-outreach-numbers-october-2017\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.aae.org\/specialty\/wp-content\/uploads\/sites\/2\/2017\/11\/DigitalOutreachOctJPG_600.jpg\",\"datePublished\":\"2017-11-27T13:00:27+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.aae.org\/specialty\/digital-outreach-numbers-october-2017\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.aae.org\/specialty\/digital-outreach-numbers-october-2017\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.aae.org\/specialty\/digital-outreach-numbers-october-2017\/#primaryimage\",\"url\":\"https:\/\/www.aae.org\/specialty\/wp-content\/uploads\/sites\/2\/2017\/11\/DigitalOutreachOctJPG_600.jpg\",\"contentUrl\":\"https:\/\/www.aae.org\/specialty\/wp-content\/uploads\/sites\/2\/2017\/11\/DigitalOutreachOctJPG_600.jpg\",\"width\":600,\"height\":350},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.aae.org\/specialty\/digital-outreach-numbers-october-2017\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.aae.org\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Specialty\",\"item\":\"https:\/\/www.aae.org\/specialty\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Digital Outreach By the Numbers &#8211; October 2017\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.aae.org\/specialty\/#website\",\"url\":\"https:\/\/www.aae.org\/specialty\/\",\"name\":\"American Association of Endodontists\",\"description\":\"Shaping the Future of Endodontic\",\"publisher\":{\"@id\":\"https:\/\/www.aae.org\/specialty\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.aae.org\/specialty\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.aae.org\/specialty\/#organization\",\"name\":\"American Association of Endodontists\",\"url\":\"https:\/\/www.aae.org\/specialty\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.aae.org\/specialty\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.aae.org\/specialty\/wp-content\/uploads\/sites\/2\/2017\/04\/aae_share_specialty.jpg\",\"contentUrl\":\"https:\/\/www.aae.org\/specialty\/wp-content\/uploads\/sites\/2\/2017\/04\/aae_share_specialty.jpg\",\"width\":1200,\"height\":628,\"caption\":\"American Association of Endodontists\"},\"image\":{\"@id\":\"https:\/\/www.aae.org\/specialty\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/endodontists\",\"https:\/\/x.com\/savingyourteeth\",\"https:\/\/www.linkedin.com\/company\/american-association-of-endodontists\",\"http:\/\/www.youtube.com\/rootcanalspecialists\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.aae.org\/specialty\/#\/schema\/person\/d76118a2359a4b9f40d83dcc97f32b50\",\"name\":\"Natalie Hughes\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.aae.org\/specialty\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/78fb6a1a7666bf8d85f3c8cd921fde6f80502ff7bc78e1507d7fcf382b1fb1af?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/78fb6a1a7666bf8d85f3c8cd921fde6f80502ff7bc78e1507d7fcf382b1fb1af?s=96&d=mm&r=g\",\"caption\":\"Natalie Hughes\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digital Outreach By the Numbers - October 2017 - American Association of Endodontists","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.aae.org\/specialty\/digital-outreach-numbers-october-2017\/","og_locale":"en_US","og_type":"article","og_title":"Digital Outreach By the Numbers - October 2017 - American Association of Endodontists","og_description":"Through the AAE website, social media channels, online advertising and digital resources, the Association educates the public about endodontics, helping them find specialists in their area, and provides shareable content for members and other dental professionals.","og_url":"https:\/\/www.aae.org\/specialty\/digital-outreach-numbers-october-2017\/","og_site_name":"American Association of Endodontists","article_publisher":"https:\/\/www.facebook.com\/endodontists","article_published_time":"2017-11-27T13:00:27+00:00","og_image":[{"url":"https:\/\/www.aae.org\/specialty\/wp-content\/uploads\/sites\/2\/2017\/11\/DigitalOutreachOctJPG_600.jpg","type":"","width":"","height":""}],"author":"Natalie Hughes","twitter_card":"summary_large_image","twitter_creator":"@savingyourteeth","twitter_site":"@savingyourteeth","twitter_misc":{"Written by":"Natalie Hughes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.aae.org\/specialty\/digital-outreach-numbers-october-2017\/#article","isPartOf":{"@id":"https:\/\/www.aae.org\/specialty\/digital-outreach-numbers-october-2017\/"},"author":{"name":"Natalie Hughes","@id":"https:\/\/www.aae.org\/specialty\/#\/schema\/person\/d76118a2359a4b9f40d83dcc97f32b50"},"headline":"Digital Outreach By the Numbers &#8211; October 2017","datePublished":"2017-11-27T13:00:27+00:00","mainEntityOfPage":{"@id":"https:\/\/www.aae.org\/specialty\/digital-outreach-numbers-october-2017\/"},"wordCount":94,"publisher":{"@id":"https:\/\/www.aae.org\/specialty\/#organization"},"image":{"@id":"https:\/\/www.aae.org\/specialty\/digital-outreach-numbers-october-2017\/#primaryimage"},"thumbnailUrl":"https:\/\/www.aae.org\/specialty\/wp-content\/uploads\/sites\/2\/2017\/11\/DigitalOutreachOctJPG_600.jpg","articleSection":["Digital Outreach By Numbers"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.aae.org\/specialty\/digital-outreach-numbers-october-2017\/","url":"https:\/\/www.aae.org\/specialty\/digital-outreach-numbers-october-2017\/","name":"Digital Outreach By the Numbers - October 2017 - American Association of Endodontists","isPartOf":{"@id":"https:\/\/www.aae.org\/specialty\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.aae.org\/specialty\/digital-outreach-numbers-october-2017\/#primaryimage"},"image":{"@id":"https:\/\/www.aae.org\/specialty\/digital-outreach-numbers-october-2017\/#primaryimage"},"thumbnailUrl":"https:\/\/www.aae.org\/specialty\/wp-content\/uploads\/sites\/2\/2017\/11\/DigitalOutreachOctJPG_600.jpg","datePublished":"2017-11-27T13:00:27+00:00","breadcrumb":{"@id":"https:\/\/www.aae.org\/specialty\/digital-outreach-numbers-october-2017\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.aae.org\/specialty\/digital-outreach-numbers-october-2017\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.aae.org\/specialty\/digital-outreach-numbers-october-2017\/#primaryimage","url":"https:\/\/www.aae.org\/specialty\/wp-content\/uploads\/sites\/2\/2017\/11\/DigitalOutreachOctJPG_600.jpg","contentUrl":"https:\/\/www.aae.org\/specialty\/wp-content\/uploads\/sites\/2\/2017\/11\/DigitalOutreachOctJPG_600.jpg","width":600,"height":350},{"@type":"BreadcrumbList","@id":"https:\/\/www.aae.org\/specialty\/digital-outreach-numbers-october-2017\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.aae.org\/"},{"@type":"ListItem","position":2,"name":"Specialty","item":"https:\/\/www.aae.org\/specialty\/"},{"@type":"ListItem","position":3,"name":"Digital Outreach By the Numbers &#8211; October 2017"}]},{"@type":"WebSite","@id":"https:\/\/www.aae.org\/specialty\/#website","url":"https:\/\/www.aae.org\/specialty\/","name":"American Association of Endodontists","description":"Shaping the Future of Endodontic","publisher":{"@id":"https:\/\/www.aae.org\/specialty\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.aae.org\/specialty\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.aae.org\/specialty\/#organization","name":"American Association of Endodontists","url":"https:\/\/www.aae.org\/specialty\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.aae.org\/specialty\/#\/schema\/logo\/image\/","url":"https:\/\/www.aae.org\/specialty\/wp-content\/uploads\/sites\/2\/2017\/04\/aae_share_specialty.jpg","contentUrl":"https:\/\/www.aae.org\/specialty\/wp-content\/uploads\/sites\/2\/2017\/04\/aae_share_specialty.jpg","width":1200,"height":628,"caption":"American Association of Endodontists"},"image":{"@id":"https:\/\/www.aae.org\/specialty\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/endodontists","https:\/\/x.com\/savingyourteeth","https:\/\/www.linkedin.com\/company\/american-association-of-endodontists","http:\/\/www.youtube.com\/rootcanalspecialists"]},{"@type":"Person","@id":"https:\/\/www.aae.org\/specialty\/#\/schema\/person\/d76118a2359a4b9f40d83dcc97f32b50","name":"Natalie Hughes","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.aae.org\/specialty\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/78fb6a1a7666bf8d85f3c8cd921fde6f80502ff7bc78e1507d7fcf382b1fb1af?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/78fb6a1a7666bf8d85f3c8cd921fde6f80502ff7bc78e1507d7fcf382b1fb1af?s=96&d=mm&r=g","caption":"Natalie Hughes"}}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.aae.org\/specialty\/wp-json\/wp\/v2\/posts\/5476","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aae.org\/specialty\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aae.org\/specialty\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aae.org\/specialty\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aae.org\/specialty\/wp-json\/wp\/v2\/comments?post=5476"}],"version-history":[{"count":0,"href":"https:\/\/www.aae.org\/specialty\/wp-json\/wp\/v2\/posts\/5476\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.aae.org\/specialty\/wp-json\/wp\/v2\/media?parent=5476"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aae.org\/specialty\/wp-json\/wp\/v2\/categories?post=5476"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aae.org\/specialty\/wp-json\/wp\/v2\/tags?post=5476"},{"taxonomy":"feature","embeddable":true,"href":"https:\/\/www.aae.org\/specialty\/wp-json\/wp\/v2\/feature?post=5476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}