{"id":9249,"date":"2018-09-03T08:00:30","date_gmt":"2018-09-03T13:00:30","guid":{"rendered":"https:\/\/www.aae.org\/specialty\/?p=9249"},"modified":"2018-09-04T13:39:56","modified_gmt":"2018-09-04T18:39:56","slug":"how-does-website-security-and-https-impact-my-endodontic-practice","status":"publish","type":"post","link":"https:\/\/www.aae.org\/specialty\/how-does-website-security-and-https-impact-my-endodontic-practice\/","title":{"rendered":"How Does Website Security (and HTTPS) Impact My Endodontic Practice?"},"content":{"rendered":"<p><em>By Jay Levine\u00a0<\/em><em><br \/>\n<\/em><strong><em><br \/>\n<\/em><\/strong><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-9251\" src=\"https:\/\/www.aae.org\/specialty\/wp-content\/uploads\/sites\/2\/2018\/09\/pbhs_logo-228.png\" alt=\"\" width=\"228\" height=\"46\" srcset=\"https:\/\/www.aae.org\/specialty\/wp-content\/uploads\/sites\/2\/2018\/09\/pbhs_logo-228.png 228w, https:\/\/www.aae.org\/specialty\/wp-content\/uploads\/sites\/2\/2018\/09\/pbhs_logo-228-150x30.png 150w\" sizes=\"auto, (max-width: 228px) 100vw, 228px\" \/>Sponsored Content<\/strong><\/p>\n<p>The Chrome web browser has launched a new update this July to alert visitors if the website they\u2019re visiting is secure or \u201cNot Secure\u201d. This can be scary for patients looking to submit personal information on your website as identity theft affected 15 million people in 2017 alone.<\/p>\n<p><strong>Online security<\/strong>\u00a0has become a huge priority for websites that collect HIPAA compliant patient data, require a password, conduct purchases (ie patient payments) or have private information that users may want to keep confidential. This is no surprise as HubSpot Research\u2019s consumer survey found that 82% of website visitors will leave a website if it\u2019s not secure. Considering that the Chrome Browser dominates 59% of the market share, your endodontic practice website will appear \u201cnot secure\u201d to over half of your website visitors without being marked with HTTPS.\u00a0 This means having a non-secure website will cause 8 out of 10 patients to leave your site.<\/p>\n<p>Building trust with new, referred and existing patients is extremely important and they want to feel confident in sharing their information with your practice. The best way to start building trust with patients is their first point of impression: your secured website.<\/p>\n<h3>What is HTTPS?<\/h3>\n<p><strong>HTTPS<\/strong>\u00a0stands for\u00a0<strong>Hypertext Transfer Protocol Secure<\/strong>\u00a0and Chrome marks your website as secure if \u201chttps\u201d is at the beginning of your URL domain name. When you secure your website with HTTPS; you give your patients and referring doctors peace of mind to browse and submit personal information without the worry it\u2019s being stolen or shared.<\/p>\n<h3>How Do I Make My Website Secure?<\/h3>\n<p>To implement HTTPS, you will need to contact your website hosting provider and get an SSL\/TLS certificate.\u00a0<strong>SSL<\/strong>\u00a0stands for\u00a0<strong>Secure Sockets Layer<\/strong>\u00a0while\u00a0<strong>TLS<\/strong>\u00a0for\u00a0<strong>Transport Layer Security<\/strong>\u00a0and both encrypt information passed through the internet like transmitting passwords, patient data, credit cards or other personal information to and from your website\u2019s server.<\/p>\n<h3>How Will I Know If My Site Is Secure?<\/h3>\n<p>Once you have an installed SSL\/TLS certificate on your website server, your website will display HTTPS and the iconic lock symbol next to your web domain. Another additional benefit of HTTPS \u2013 the protocol is now a ranking factor in Google Search. Secure sites rank higher and are more visible on Google search results &#8211; another way in which SSL beneficially impacts your practice.<\/p>\n<p>As the endorsed Website Design and Marketing Firm for the American Association of Endodontists, <strong>PBHS<\/strong>\u00a0makes sure client websites are secure. Practices managed by PBHS are setup with \u00a0complimentary HTTPS\/SSL\/TLS security. Please call PBHS with any questions at 1-800-840-5383 and mention you&#8217;re a member of the AAE.<\/p>\n<p><em>Jay Levine is president and CEO of PBHS, the endorsed website design and marketing firm of the AAE.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Chrome web browser has launched a new update this July to alert visitors if the website they\u2019re visiting is secure or \u201cNot Secure\u201d. This can be scary for patients looking to submit personal information on your website as identity theft affected 15 million people in 2017 alone.<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[267],"tags":[],"feature":[202],"class_list":["post-9249","post","type-post","status-publish","format-standard","hentry","category-sponsored-content","feature-communique"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Does Website Security (and HTTPS) Impact My Endodontic Practice? - American Association of Endodontists<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aae.org\/specialty\/how-does-website-security-and-https-impact-my-endodontic-practice\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Does Website Security (and HTTPS) Impact My Endodontic Practice? - American Association of Endodontists\" \/>\n<meta property=\"og:description\" content=\"The Chrome web browser has launched a new update this July to alert visitors if the website they\u2019re visiting is secure or \u201cNot Secure\u201d. This can be scary for patients looking to submit personal information on your website as identity theft affected 15 million people in 2017 alone.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.aae.org\/specialty\/how-does-website-security-and-https-impact-my-endodontic-practice\/\" \/>\n<meta property=\"og:site_name\" content=\"American Association of Endodontists\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/endodontists\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-03T13:00:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-09-04T18:39:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.aae.org\/specialty\/wp-content\/uploads\/sites\/2\/2018\/09\/pbhs_logo-228.png\" \/>\n<meta name=\"author\" content=\"Elisabeth Lisican\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@savingyourteeth\" \/>\n<meta name=\"twitter:site\" content=\"@savingyourteeth\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elisabeth Lisican\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.aae.org\/specialty\/how-does-website-security-and-https-impact-my-endodontic-practice\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.aae.org\/specialty\/how-does-website-security-and-https-impact-my-endodontic-practice\/\"},\"author\":{\"name\":\"Elisabeth Lisican\",\"@id\":\"https:\/\/www.aae.org\/specialty\/#\/schema\/person\/db2d09ae5a4e55e3f493d0bdb744a5fa\"},\"headline\":\"How Does Website Security (and HTTPS) Impact My Endodontic Practice?\",\"datePublished\":\"2018-09-03T13:00:30+00:00\",\"dateModified\":\"2018-09-04T18:39:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.aae.org\/specialty\/how-does-website-security-and-https-impact-my-endodontic-practice\/\"},\"wordCount\":473,\"publisher\":{\"@id\":\"https:\/\/www.aae.org\/specialty\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.aae.org\/specialty\/how-does-website-security-and-https-impact-my-endodontic-practice\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.aae.org\/specialty\/wp-content\/uploads\/sites\/2\/2018\/09\/pbhs_logo-228.png\",\"articleSection\":[\"Sponsored Content\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.aae.org\/specialty\/how-does-website-security-and-https-impact-my-endodontic-practice\/\",\"url\":\"https:\/\/www.aae.org\/specialty\/how-does-website-security-and-https-impact-my-endodontic-practice\/\",\"name\":\"How Does Website Security (and HTTPS) Impact My Endodontic Practice? 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