AAE Website and Ad Campaigns Exceed Traffic Goals for Recent Fiscal Year
The 2022-2023 fiscal year was a phenomenal one for AAE’s website analytics. Between the performance of our FindMyEndodontist.com directory, our cutting-edge digital ad campaign, and the revamping of our various webpages, we have well exceeded our projected numbers. Guided by our unwavering goal to educate the public about the value of saving their natural teeth and the fact that endodontists are the best choice for their care, we’re thrilled to report that our public awareness campaign continues to see resounding success.
All of the below statistics are referring to the most recent fiscal year (July 2022-July 2023).
All AAE Websites
Nearly 1.9 million people visited all AAE websites.
- The average visitor visited about two pages and spent 1:12 minutes on the site.
- What is a Root Canal? remained our top-performing page.
- There were 711,127 unique visitors.
- The page continues to be in the top position in Google for the searches “What is a root canal” and “root canal”.
- Demographics
- Location
- 65.08% visitors were from the United States.
- 5.77% were from Canada.
- 6.88% were from India.
- 3.57% were from the United Kingdom.
- 1.38% were from Australia, and more.
- Age and gender
- 45.39% of site visitors were ages 25 to 44.
- 50.07% were male and 49.93% were female.
- Location
- Organic Search accounted for 79.9% (1,905,190) of all traffic to AAE sites.
- 72.32% of all traffic to AAE’s patient site was from a mobile device.
Digital Ad Campaigns
- Digital ads created more than 21 million impressions, which is 50% over our goal.
- There were 100,000 clicks on our digital ads.
- 60,406 conversions were made, where conversions mean the user ended up on findmyendodontist.com, which is 76% over our goal.
- The Cost Per Click (CPC) has gone down from around $1.27/click to around $1.20/click (compared to the goal of $3.85/click).
FindMyEndodontist.com
- There were approximately 233,000 directory searches conducted.
- There was a 55% increase of clicks to member profiles compared to the previous fiscal year.
- There was an 80% increase in clicks on the provider’s detailed information compared to the previous fiscal year, including website, address and phone number.