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Worth Saving

Your Teeth are Worth Saving

AAE’s latest public awareness campaign

Worth Saving Logo

“Worth Saving” is meant to bring to life that, like your natural teeth, there are things, people and places that are worth revering.

At the AAE Board’s directive, implement a multi-year public awareness campaign with the goal that:

“The public will value saving their natural teeth and seek endodontists as the first choice for their care. They will understand what an endodontist does and how they are different from general dentistry providers.”

“Worth Saving” is meant to bring to life that, like your natural teeth, there are things, people and places that are worth revering.

2020 Update!

Get up to speed on the latest achievements of Worth Saving in this update video.

How it got started!

In the first installment of "Savers", the Association’s very own Dr. Louis I. Rossman sat down with Jilliann Wilcox, senior art conservator with Philadelphia's Conservation Center for Art & Historic Artifacts, to learn more about what it is that she saves -- and also talk teeth. To watch this video and more, visit

Worth Saving ad in times square, NYC.

Persuasive Digital Ads

The Association has been running a cutting-edge digital ad campaign and its ads have appeared in places like Manhattan’s Times Square and on multiple online news sources web pages.

CNN, Google, and The Washington Post logos

Since launching, there have been 3,275,122 impressions on AAE’s ads.*

As Seen In

Since launching Worth Saving, traffic to the Association’s patient site increased!

AAE Patient Website Users Q4 2018 Q1 2019 Q2 2019
Worth Saving Campaign Launched Deployed Additional Tactics
Total Patient Site Users 255,578 276,583 360,147
% change in users from prior quarter 8% 30%
% change in users since campaign launch 41%
Facebook Fans:


4.99% growth

Twitter Followers:


8.99% growth

Free Advertising from Google:


FME (findmyendo) Clicks

65% growth

Stats are from January 2019 through June 2019

“Like our treasured state parks or a beloved family heirloom, a person's natural teeth are worth saving!”

Chicago Tribune

Chicago Times

“Some things, like your natural teeth, are truly worth the effort to take care of and preserve. And most Americans agree.”

The Columbus Dispatch

The Columbus Dispatch

“The Charles River Esplanade is one of four national landmarks in a contest started by the American Association of Endodontists in an effort to recognize the importance of natural preservation.”

Boston Sun

The Boston Sun logo

 “Percentage of millennials who ranked teeth as the No. 1 thing they would save or maintain about their body, compared to baby boomers' preference for saving their eyesight, according to a survey conducted by the American Association of Endodontists: 24”


uexpress logo in white

Compelling Videos

The AAE produced professional videos to truly get into the spirit of what's "Worth Saving" and to get to know some other "savers" out there who work to save, preserve and revere something.

We all know endodontists specialize in saving teeth. But to truly get into the spirit of treasuring what's "Worth Saving", we wanted to get to know some other "savers" out there who work to save other things that are worth preserving and revering.

AAE Savers: Dr. Mohamed I Fayad Speaks With a Park Ranger
In this second installment of "Savers", our very own Dr. Mohamed I. Fayad speaks with Kathy Schneider, superintendent, Pullman National Monument, National Park Service.

“Worth Saving” is meant to bring to life that, like your natural teeth, there are things, people and places that are worth revering.

In a world where people often look to buy the newest version or the trendiest item, we want to pay respect and homage to things that cannot be replaced and are truly “worth saving.” Visit to learn more about this important effort.)

Onward to Future Success

AAE’s Worth Saving had an incredible first year and the Association is looking forward to maintaining the momentum as Worth Saving continues this year with another landmark competition, more social media, increased coverage in the press and more quality videos!

  • New landmark competition - Now underway
  • More compelling “savers videos”
  • Increased digital ads
  • Robust social media
  • Roll out of the AAE newsroom

To get involved

Follow the AAE on our social media channels.

To Learn More

To learn more or ask questions, email the AAE at

Email Us

Worth Saving Articles

AAE Launches Second Annual Worth Saving Landmarks Contest

Last week, we launched the second “Worth Saving” Landmarks Contest. This is your chance to vote at for your favorite of these four landmarks:…

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CU School of Dental Medicine Division of Endodontics Seeking Area Volunteers for Access to Care Initiative

CU School of Dental Medicine Division of Endodontics (Aurora, Colo.) would like to partner with AAE members to help their adult patients (18 or older) who are contemplating extracting a tooth because of financial constraints.

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Campaign Update: Boston Dental Schools Donate Root Canal Treatments to Local Patients in Need

On Nov. 18, the  AAE provided more than 50 endodontic treatments (namely root canals) to patients in need in the Boston area. The services were given in collaboration with the endodontics departments at all three Boston dental schools: Boston University Henry M. Goldman School of Dental Medicine, Department of Endodontics; Harvard School of Dental Medicine, Division of Endodontics; and Tufts University School of Dental Medicine, Department of Endodontics.

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Study: This Halloween, People More Scared of Root Canals Than Spiders, Snakes, Sharks

Endodontist survey also finds majority unable to identify safest Halloween candies for teeth CHICAGO — Part of the fun of Halloween is being afraid –…

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American Association of Endodontists’ Web Traffic Surges Since Debut of Worth Saving Awareness Campaign

CHICAGO – Traffic to the American Association of Endodontists’ (AAE) patient website increased 41 percent since the launch of the Association’s “Worth Saving” campaign.…

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Worth Saving Logo

Your natural teeth are worth saving

CHICAGO – The human body is something to marvel at, but sometimes we take it for granted. Some things, like your natural teeth, are truly…

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