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Worth Saving

Your Teeth are Worth Saving

AAE’s public awareness campaign

Worth Saving Logo

“Worth Saving” is meant to bring to life that, like your natural teeth, there are things, people and places that are worth revering.

At the AAE Board’s directive, implement a multi-year public awareness campaign with the goal that:
“The public will value saving their natural teeth and seek endodontists as the first choice for their care. They will understand what an endodontist does and how they are different from general dentistry providers.”
“Worth Saving” is meant to bring to life that, like your natural teeth, there are things, people and places that are worth revering.

Do You Know What's Worth Saving?

How well do you know the Worth Saving public campaign? Did you know that over 140,000 patients used in 2022? Did you know our recent Satellite Media Tour garnered over 30 million impressions? Did you know that millions of patients have used our patient website? The word is getting out.

Worth Saving is working for you, and we’re elevating endodontists in the eyes of the public.

Worth Saving is reaching patients and beyond!

Extra, extra! Read all about our campaign in the Worth Saving Gazette: A 2022 Campaign Update


Persuasive Digital Ads

The Association has been running a cutting-edge digital ad campaign and its ads have appeared online as Google search results and display ads in a variety of media outlets!

CNN, Google, and The Washington Post logos

Since launching, there have been millions of impressions on AAE’s ads.

As Seen In

Worth Saving Earns Association and Endodontists Favorable Media Coverage

The Association continues to make headlines! AAE President Dr. Stefan I. Zweig, Immediate Past President Dr. Alan S. Law, and others, have been featured in articles from news sources like CNNU.S. News & World ReportUSA Today and more!

Some of the articles were picked up in other big-name outlets, like the Chicago Sun-Times and New York Post.

Digital Campaign

The Latest:

Since July 1, 2022, here is how our digital ad campaigns have performed:

• 10 Million+ impressions (14% over goal)
• Almost 50,000 clicks
• 27,000 conversions where conversion means the user reached (174% over goal!)

Another notable item is the fact that the Cost Per Click (CPC) has gone down from around $3.85/click to around $1.27/click) quite a bit since the start of the fiscal year. A big reason for this is the fact that the site's organic SEO has improved quite a bit which impacts the quality score and means you pay less on ads than others.

Incredible Performance in FY21-22

• Patient Site Traffic - over 2 million unique page views
• Approximately 1.5 million page views of the Root Canal Treatment content
• More than 140,000 searches of the Find My Endo directory

• Our display ad campaign generated more than 14 million Impressions - an increase of 4 million over previous year!
• The combined campaigns drove more than 82,000 clicks
• Pay Per Click Campaign (both paid and grant) drove more than 3600 conversions with is 30% over goal for the year!

Facebook Followers


Twitter Followers:


Instagram Followers


LinkedIn Followers


As of January 18, 2023

“Like our treasured state parks or a beloved family heirloom, a person's natural teeth are worth saving!”

Chicago Tribune

Chicago Times

“Some things, like your natural teeth, are truly worth the effort to take care of and preserve. And most Americans agree.”

The Columbus Dispatch

The Columbus Dispatch

“The Charles River Esplanade is one of four national landmarks in a contest started by the American Association of Endodontists in an effort to recognize the importance of natural preservation.”

Boston Sun

The Boston Sun logo

 “Percentage of millennials who ranked teeth as the No. 1 thing they would save or maintain about their body, compared to baby boomers' preference for saving their eyesight, according to a survey conducted by the American Association of Endodontists: 24”


uexpress logo in white

Compelling Videos

The AAE produced professional videos to truly get into the spirit of what's "Worth Saving" and to get to know some other "savers" out there who work to save, preserve and revere something.

How it Got Started!

See how it all began with this informative Worth Saving introduction video!

We all know endodontists specialize in saving teeth. But to truly get into the spirit of treasuring what's "Worth Saving", we wanted to get to know some other "savers" out there who work to save other things that are worth preserving and revering.

AAE Savers: Dr. Mohamed I Fayad Speaks With a Park Ranger
In this second installment of "Savers", our very own Dr. Mohamed I. Fayad speaks with Kathy Schneider, superintendent, Pullman National Monument, National Park Service.

Worth Saving 2020 Update

2020 was a year unlike any other! Get to know the campaign efforts better with this recap.

AAE Savers

Our very own Dr. Louis E. Rossman sat down with Jilliann Wilcox, senior art conservator with Philadelphia's Conservation Center for Art & Historic Artifacts to learn more about what it is that she saves -- and also talk teeth.

New York: What’s worth saving to you?

We teamed up with a camera crew to ask New Yorkers what’s worth saving to them!

Chicago: What’s worth saving to you?

Our camera crew asked folks in the Windy City – what’s worth saving to them!

Onward to Future Success

AAE’s Worth Saving had an incredible first two years and the Association is looking forward to maintaining the momentum as Worth Saving continues this year with another landmark competition, more social media, increased coverage in the press and more quality videos!

  • Coverage in major media outlets
  • Satellite media tours
  • Save Your Tooth Month celebrations (May of every year)
  • Social media growth
  • Continued traffic via our digital campaign to

To get involved

Follow the AAE on our social media channels.

To Learn More

To learn more or ask questions, email the AAE at

Email Us

Worth Saving Articles

AAE President Dr. Craig S. Hirschberg Appears on Two TV News Programs

After assuming his role as the new AAE president at the association’s annual meeting in early May, Dr. Craig S. Hirschberg wasted no time spreading…

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Save the Date for Save Your Tooth Month!

Attention, Legion of Tooth Saving Superheroes! In a world where citizens are often looking to upgrade to the newest gadget, Save Your Tooth Month aims…

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AAE’s PPRC Meets at AAE Headquarters

The AAE’s Public & Professional Relations Committee (PPRC) met on January 20, 2023, at the AAE Headquarters in Chicago. We had 100 percent committee member…

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Matters of Head, Heart and Oral Health

Arguably the sweetest month of the year, February is Healthy Heart Month. Not surprising — as doilies and Valentines abound, the universal shape of affection…

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This February, Consider Another Aspect of Children’s Oral Health: The Root Canal Treatment

When it comes to the dental health of our children, the public tends to often think about avoiding sugar and cavities; brushing and flossing regularly;…

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Major Morning News Shows and Cable Networks to Air Special Message From AAE President During the Week of Sept. 19!

AAE President Dr. Stefan I. Zweig recorded two PSAs featuring key Worth Saving messaging that are set to air on several major networks — and…

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