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Worth Saving

Your Teeth are Worth Saving

AAE’s latest public awareness campaign

Worth Saving Logo

“Worth Saving” is meant to bring to life that, like your natural teeth, there are things, people and places that are worth revering.

At the AAE Board’s directive, implement a multi-year public awareness campaign with the goal that:

“The public will value saving their natural teeth and seek endodontists as the first choice for their care. They will understand what an endodontist does and how they are different from general dentistry providers.”

“Worth Saving” is meant to bring to life that, like your natural teeth, there are things, people and places that are worth revering.

How it got started!

In the first installment of "Savers", the Association’s very own Dr. Louis I. Rossman sat down with Jilliann Wilcox, senior art conservator with Philadelphia's Conservation Center for Art & Historic Artifacts, to learn more about what it is that she saves -- and also talk teeth. To watch this video and more, visit aae.org/worthsaving.

Past Successes

Successful Landmark Competition

The AAE launched a contest spotlighting some natural landmarks to tie the importance of saving your natural teeth to the preservation of other natural treasures. Over 400,000 votes were cast on aae.org toward  the landmarks people thought deserved saving the most.

The Charles River Esplanade won the contest and $20,000 toward saving the landmark and the surrounding area won $30,000 in donated endodontic care. Our competition was also successfully cross promoted on social media by the competing landmark groups reaching thousands of new potential patients and earned dozens of media hits---which also helped increase awareness about endodontists throughout the United States!

landmark screenshot
Worth Saving ad in times square, NYC.

Persuasive Digital Ads

The Association has been running a cutting-edge digital ad campaign and its ads have appeared in places like Manhattan’s Times Square and on multiple online news sources web pages.

CNN, Google, and The Washington Post logos

Since launching, there have been 3,275,122 impressions on AAE’s ads.*

As Seen In

Since launching Worth Saving, traffic to the Association’s patient site increased!

AAE Patient Website Users Q4 2018 Q1 2019 Q2 2019
Worth Saving Campaign Launched Deployed Additional Tactics
Total Patient Site Users 255,578 276,583 360,147
% change in users from prior quarter 8% 30%
% change in users since campaign launch 41%
Facebook Fans:

28,643

4.99% growth

Twitter Followers:

3,130

8.99% growth

Free Advertising from Google:

4,893

FME (findmyendo) Clicks

65% growth

Stats are from January 2019 through June 2019

“Like our treasured state parks or a beloved family heirloom, a person's natural teeth are worth saving!”

Chicago Tribune

Chicago Times

“Some things, like your natural teeth, are truly worth the effort to take care of and preserve. And most Americans agree.”

The Columbus Dispatch

The Columbus Dispatch

“The Charles River Esplanade is one of four national landmarks in a contest started by the American Association of Endodontists in an effort to recognize the importance of natural preservation.”

Boston Sun

The Boston Sun logo

 “Percentage of millennials who ranked teeth as the No. 1 thing they would save or maintain about their body, compared to baby boomers' preference for saving their eyesight, according to a survey conducted by the American Association of Endodontists: 24”

uexpress

uexpress logo in white

Compelling Videos

The AAE produced professional videos to truly get into the spirit of what's "Worth Saving" and to get to know some other "savers" out there who work to save, preserve and revere something.

We all know endodontists specialize in saving teeth. But to truly get into the spirit of treasuring what's "Worth Saving", we wanted to get to know some other "savers" out there who work to save other things that are worth preserving and revering.

In this first "saver" video, our very own Dr. Louis E. Rossman sat down with Jilliann Wilcox, senior art conservator with Philadelphia's Conservation Center for Art & Historic Artifacts to learn more about what it is that she saves -- and also talk teeth.

“Worth Saving” is meant to bring to life that, like your natural teeth, there are things, people and places that are worth revering.

In a world where people often look to buy the newest version or the trendiest item, we want to pay respect and homage to things that cannot be replaced and are truly “worth saving.” Visit aae.org/worthsaving to learn more about this important effort.)

Onward to Future Success

AAE’s Worth Saving had an incredible first year and the Association is looking forward to maintaining the momentum as Worth Saving continues this year with another landmark competition, more social media, increased coverage in the press and more quality videos!

  • New landmark competition
  • More compelling “savers videos”
  • Increased digital ads
  • Robust social media
  • Roll out of the AAE newsroom

To get involved

Follow the AAE on our social media channels.

To Learn More

To learn more or ask questions, email the AAE at info@aae.org

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Worth Saving Articles

Study: This Halloween, People More Scared of Root Canals Than Spiders, Snakes, Sharks

Endodontist survey also finds majority unable to identify safest Halloween candies for teeth CHICAGO — Part of the fun of Halloween is being afraid –…

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AAE Ad

American Association of Endodontists’ Web Traffic Surges Since Debut of Worth Saving Awareness Campaign

CHICAGO – Traffic to the American Association of Endodontists’ (AAE) patient website aae.org/patients increased 41 percent since the launch of the Association’s “Worth Saving” campaign.…

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Worth Saving Logo

Your natural teeth are worth saving

CHICAGO – The human body is something to marvel at, but sometimes we take it for granted. Some things, like your natural teeth, are truly…

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Landmarks Preservation Contest Highlights What’s Worth Saving

CHICAGO – The American Association of Endodontists (AAE) is encouraging members and patients alike to vote for their favorite of four urban landmarks. The contest…

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