Worth Saving
Your Teeth are Worth Saving
AAE’s latest public awareness campaign
“Worth Saving” is meant to bring to life that, like your natural teeth, there are things, people and places that are worth revering.
At the AAE Board’s directive, implement a multi-year public awareness campaign with the goal that:
“The public will value saving their natural teeth and seek endodontists as the first choice for their care. They will understand what an endodontist does and how they are different from general dentistry providers.”
“Worth Saving” is meant to bring to life that, like your natural teeth, there are things, people and places that are worth revering.
How it got started!
In the first installment of "Savers", the Association’s very own Dr. Louis I. Rossman sat down with Jilliann Wilcox, senior art conservator with Philadelphia's Conservation Center for Art & Historic Artifacts, to learn more about what it is that she saves -- and also talk teeth. To watch this video and more, visit aae.org/worthsaving.
2020 Landmark Competition
This Year’s Landmark Competition
The AAE – representing the dental specialists who save your natural teeth – launched its “Worth Saving” Landmarks Contest. This is your chance to vote! Visit aae.org/landmarks for your favorite of these four landmarks: Dallas’ White Rock Lake Park, The Houston Arboretum and Nature Center, Olympic National Park just outside of Seattle and Chicagoland’s Illinois Beach State Park. The competition is meant to connect the importance of saving your natural teeth with the preservation of other precious treasures, like beautiful U.S. landmarks.
Voting began February 26th and is open until April 22, 2020, at 5 p.m. PST. The landmark with the most votes will receive $20,000 toward its preservation fund and a goal of $30,000 or more in free endodontic services in the city in which it is located. Last year, the Charles River Esplanade took home the crown of landmark most worth saving; therefore, the city of Boston received $59,000 in free endodontic care.
Read more about last year’s contest here
Persuasive Digital Ads
The Association has been running a cutting-edge digital ad campaign and its ads have appeared in places like Manhattan’s Times Square and on multiple online news sources web pages.
Since launching, there have been 3,275,122 impressions on AAE’s ads.*
As Seen In
Since launching Worth Saving, traffic to the Association’s patient site increased!
| AAE Patient Website Users | Q4 2018 | Q1 2019 | Q2 2019 |
|---|---|---|---|
| Worth Saving Campaign Launched | Deployed Additional Tactics | ||
| Total Patient Site Users | 255,578 | 276,583 | 360,147 |
| % change in users from prior quarter | 8% | 30% | |
| % change in users since campaign launch | 41% |
Facebook Fans:
28,643
4.99% growth
Twitter Followers:
3,130
8.99% growth
Free Advertising from Google:
4,893
FME (findmyendo) Clicks
65% growth
Stats are from January 2019 through June 2019
“Like our treasured state parks or a beloved family heirloom, a person's natural teeth are worth saving!”
“Some things, like your natural teeth, are truly worth the effort to take care of and preserve. And most Americans agree.”
“The Charles River Esplanade is one of four national landmarks in a contest started by the American Association of Endodontists in an effort to recognize the importance of natural preservation.”
“Percentage of millennials who ranked teeth as the No. 1 thing they would save or maintain about their body, compared to baby boomers' preference for saving their eyesight, according to a survey conducted by the American Association of Endodontists: 24”
Compelling Videos
The AAE produced professional videos to truly get into the spirit of what's "Worth Saving" and to get to know some other "savers" out there who work to save, preserve and revere something.
We all know endodontists specialize in saving teeth. But to truly get into the spirit of treasuring what's "Worth Saving", we wanted to get to know some other "savers" out there who work to save other things that are worth preserving and revering.
AAE Savers: Dr. Mohamed I Fayad Speaks With a Park Ranger
In this second installment of "Savers", our very own Dr. Mohamed I. Fayad speaks with Kathy Schneider, superintendent, Pullman National Monument, National Park Service.
Worth Saving Articles
AAE Launches Second Annual Worth Saving Landmarks Contest
Last week, we launched the second “Worth Saving” Landmarks Contest. This is your chance to vote at aae.org/landmarks for your favorite of these four landmarks:…
Read More »CU School of Dental Medicine Division of Endodontics Seeking Area Volunteers for Access to Care Initiative
CU School of Dental Medicine Division of Endodontics (Aurora, Colo.) would like to partner with AAE members to help their adult patients (18 or older) who are contemplating extracting a tooth because of financial constraints.
Read More »
Campaign Update: Boston Dental Schools Donate Root Canal Treatments to Local Patients in Need
On Nov. 18, the AAE provided more than 50 endodontic treatments (namely root canals) to patients in need in the Boston area. The services were given in collaboration with the endodontics departments at all three Boston dental schools: Boston University Henry M. Goldman School of Dental Medicine, Department of Endodontics; Harvard School of Dental Medicine, Division of Endodontics; and Tufts University School of Dental Medicine, Department of Endodontics.
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Study: This Halloween, People More Scared of Root Canals Than Spiders, Snakes, Sharks
Endodontist survey also finds majority unable to identify safest Halloween candies for teeth CHICAGO — Part of the fun of Halloween is being afraid –…
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American Association of Endodontists’ Web Traffic Surges Since Debut of Worth Saving Awareness Campaign
CHICAGO – Traffic to the American Association of Endodontists’ (AAE) patient website aae.org/patients increased 41 percent since the launch of the Association’s “Worth Saving” campaign.…
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Your natural teeth are worth saving
CHICAGO – The human body is something to marvel at, but sometimes we take it for granted. Some things, like your natural teeth, are truly…
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Landmarks Preservation Contest Highlights What’s Worth Saving
CHICAGO – The American Association of Endodontists (AAE) is encouraging members and patients alike to vote for their favorite of four urban landmarks. The contest…
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