Do You Know What's Worth Saving?
How well do you know the Worth Saving public campaign? Did you know that over 140,000 patients used FindMyEndodontist.com in 2022? Did you know our recent Satellite Media Tour garnered over 30 million impressions? Did you know that millions of patients have used our patient website? The word is getting out.
Worth Saving is working for you, and we’re elevating endodontists in the eyes of the public.
As Seen In
Worth Saving Earns Association and Endodontists Favorable Media Coverage
The Association continues to make headlines! AAE President Dr. Stefan I. Zweig, Immediate Past President Dr. Alan S. Law, and others, have been featured in articles from news sources like CNN, U.S. News & World Report, USA Today and more!
Since July 1, 2022, here is how our digital ad campaigns have performed:
• 10 Million+ impressions (14% over goal)
• Almost 50,000 clicks
• 27,000 conversions where conversion means the user reached findmyendodontist.com (174% over goal!)
Another notable item is the fact that the Cost Per Click (CPC) has gone down from around $3.85/click to around $1.27/click) quite a bit since the start of the fiscal year. A big reason for this is the fact that the site's organic SEO has improved quite a bit which impacts the quality score and means you pay less on ads than others.
Incredible Performance in FY21-22
• Patient Site Traffic - over 2 million unique page views
• Approximately 1.5 million page views of the Root Canal Treatment content
• More than 140,000 searches of the Find My Endo directory
• Our display ad campaign generated more than 14 million Impressions - an increase of 4 million over previous year!
• The combined campaigns drove more than 82,000 clicks
• Pay Per Click Campaign (both paid and grant) drove more than 3600 conversions with is 30% over goal for the year!
As of January 18, 2023
“The Charles River Esplanade is one of four national landmarks in a contest started by the American Association of Endodontists in an effort to recognize the importance of natural preservation.”
“Percentage of millennials who ranked teeth as the No. 1 thing they would save or maintain about their body, compared to baby boomers' preference for saving their eyesight, according to a survey conducted by the American Association of Endodontists: 24”
The AAE produced professional videos to truly get into the spirit of what's "Worth Saving" and to get to know some other "savers" out there who work to save, preserve and revere something.
How it Got Started!
See how it all began with this informative Worth Saving introduction video!
We all know endodontists specialize in saving teeth. But to truly get into the spirit of treasuring what's "Worth Saving", we wanted to get to know some other "savers" out there who work to save other things that are worth preserving and revering.
AAE Savers: Dr. Mohamed I Fayad Speaks With a Park Ranger
In this second installment of "Savers", our very own Dr. Mohamed I. Fayad speaks with Kathy Schneider, superintendent, Pullman National Monument, National Park Service.
Worth Saving 2020 Update
2020 was a year unlike any other! Get to know the campaign efforts better with this recap.
Our very own Dr. Louis E. Rossman sat down with Jilliann Wilcox, senior art conservator with Philadelphia's Conservation Center for Art & Historic Artifacts to learn more about what it is that she saves -- and also talk teeth.
New York: What’s worth saving to you?
We teamed up with a camera crew to ask New Yorkers what’s worth saving to them!
Chicago: What’s worth saving to you?
Our camera crew asked folks in the Windy City – what’s worth saving to them!
Worth Saving Articles
Major Morning News Shows and Cable Networks to Air Special Message From AAE President During the Week of Sept. 19!
AAE President Dr. Stefan I. Zweig recorded two PSAs featuring key Worth Saving messaging that are set to air on several major networks — and…Read More »
“California Live” is a lifestyle show that covers beauty, glamour, fitness, food, health and tech. The show has also just taught audiences how to “treasure…Read More »