Get to know the campaign better with some of our favorite videos.
How it Got Started!
See how it all began with this informative Worth Saving introduction video!
As Seen In
Extra! Extra! AAE Featured on CNN.com and More!
The Association continues to make headlines, most recently on the phenomenon of cracked teeth amid COVID-19.
Explosive Performance in FY 20-21
- 2,000,013 Patient Website Users (up 68% year over year)
- 69,788 FindMyEndodontist.com Users (up 40% year over year)
Tooth Pain Paid Media
• 9,500,016 Impressions (up 168% year over year)
• 75,050 Clicks (up 71% year over year)
Before Tooth Pain Activations
• 3,012 Media Outlets (up 139% year over year)
• 855,000,173 Audience Reach (up 142% year over year)
“The Charles River Esplanade is one of four national landmarks in a contest started by the American Association of Endodontists in an effort to recognize the importance of natural preservation.”
“Percentage of millennials who ranked teeth as the No. 1 thing they would save or maintain about their body, compared to baby boomers' preference for saving their eyesight, according to a survey conducted by the American Association of Endodontists: 24”
The AAE produced professional videos to truly get into the spirit of what's "Worth Saving" and to get to know some other "savers" out there who work to save, preserve and revere something.
We all know endodontists specialize in saving teeth. But to truly get into the spirit of treasuring what's "Worth Saving", we wanted to get to know some other "savers" out there who work to save other things that are worth preserving and revering.
AAE Savers: Dr. Mohamed I Fayad Speaks With a Park Ranger
In this second installment of "Savers", our very own Dr. Mohamed I. Fayad speaks with Kathy Schneider, superintendent, Pullman National Monument, National Park Service.
AAE Savers: Our very own Dr. Louis E. Rossman sat down with Jilliann Wilcox, senior art conservator with Philadelphia's Conservation Center for Art & Historic Artifacts to learn more about what it is that she saves -- and also talk teeth.
Worth Saving Articles
Last week, we launched the second “Worth Saving” Landmarks Contest. This is your chance to vote at aae.org/landmarks for your favorite of these four landmarks:…Read More »