Worth Saving
"Worth Saving" is meant to bring to life that, like your natural teeth, there are things, people and places that are worth revering.
Do You Know What's Worth Saving?
How well do you know the Worth Saving public campaign? Did you know that, in 2025-2026 19,000 patients used FindMyEndodontist.com? Did you know that 1.4 million patients used our patient website? Did you know our recent Satellite Media Tour garnered over 20 million impressions? The word is getting out.
Worth Saving is working for you, and we're elevating endodontists in the eyes of the public.
Worth Saving is reaching patients and beyond!
Extra, extra! Read all about our campaign in our 6th Worth Saving Gazette: Amplifying the Message.
Media Coverage
Worth Saving Messaging Spreads Across the Nation
Based on earned media placements tracked in 2025–2026, including national print, online publications, broadcast coverage and Satellite Media Tour distribution, the American Association of Endodontists generated an estimated over 1.14 billion potential media impressions.
The Latest AAE Website Performance
Search engines remain the dominant driver of traffic to aae.org. Organic search generated approximately 674,832 visits—more than 94% of all tracked traffic sources, demonstrating the strong visibility of AAE’s educational content in online search results.
The most visited pages included:
- “What Is a Root Canal?” (148,013 views)
- “Root Canal Explained” (81,425 views)
- “Myths About Root Canals” (48,542 views)
The Find My Endodontist directory also continues to serve as an important patient conversion tool, generating 18,977 directory searches, 14,921 member profile views, and 7,123 click-throughs to member practice websites.
Search engine optimization efforts continue to support this visibility. aae.org currently ranks for more than 43,000 keywords in Google search results, including nearly 6,000 first-page rankings, and has achieved an SEO authority score of 51, which is considered exceptionally strong for a professional association website. Collectively, these rankings generated 72.2 million search impressions and more than 1.58 million clicks for high-value search terms such as “root canal,” “root canal treatment,” and “what is a root canal.”
Facebook Followers
33K
Twitter Followers:
4.4K
Instagram Followers
17.2K
LinkedIn Followers
14.6K
TikTok Followers
245
As of June 30, 2026
"Root canal treatment is not only a tooth-saving procedure that preserves smiles and improves dental health, new research suggests that it can have far-reaching medical benefits that impact the entire body.
"
"Endodontists advocate saving
teeth as nothing looks, functions, or feels like
our natural teeth."
"As an endodontist who specializes in saving natural teeth, I have a front-row seat when it comes to observing the nuances of oral health. I can tell who is a flosser, a fan of tooth whiteners, and the sweet tooths among us."
Dr. Katz on KevinMD
"When a tooth is infected or giving you pain, having it pulled may seem like the easiest option, but dental specialists called endodontists say that saving natural teeth whenever possible is better for your oral health, your overall health and your CONFIDENCE. 
"
Social Media
AAE’s social footprint has continued to grow significantly, particularly since the launch of its TikTok presence in late 2024. Collaborations with medical and lifestyle influencers have extended the reach of AAE messaging to audiences well beyond traditional dental channels.
To download and use AAE's public-facing social media graphics and reels, click here.
Every year during the month of May, the AAE celebrates Save Your Tooth Month (SYTM) and encourages our members to do the same. It's a month-long recognition of the endodontic specialty and the superheroes of saving teeth. It provides an opportunity to spread the Worth Saving message far and wide, emphasizing the importance of saving natural teeth and the benefits of root canal treatment.
From social media campaigns and television appearances to state proclamations and large-scale activations, SYTM is always worth celebrating. There are many ways to get involved when May rolls around.
Campaign Videos
The AAE produced professional videos to truly get into the spirit of what's "Worth Saving" and to get to know some other "savers" out there who work to save, preserve and revere something.
How it Got Started!
See how it all began with this informative Worth Saving introduction video!
Smiles Are Worth Saving: 2023 Update
Smiles are worth saving, much like the natural teeth they're comprised of! Check out a compilation of AAE's Worth Saving campaign activations.
AAE Savers: Dr. Mohamed I Fayad Speaks With a Park Ranger
In this second installment of "Savers", Dr. Mohamed I. Fayad speaks with Kathy Schneider, superintendent, Pullman National Monument, National Park Service.
AAE Savers
Our very own Dr. Louis E. Rossman sat down with Jilliann Wilcox, senior art conservator with Philadelphia's Conservation Center for Art & Historic Artifacts to learn more about what it is that she saves -- and also talk teeth.
New York: What's worth saving to you?
We teamed up with a camera crew to ask New Yorkers what's worth saving to them!
Chicago: What's worth
saving to you?
Our camera crew asked folks in the Windy City - what's worth saving to them!
Onward to Future Success.
AAE's Worth Saving had an incredible seven years so far and is looking forward to maintaining the momentum as Worth Saving continues to grow!
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Worth Saving Articles
AAE Launches Second Annual Worth Saving Landmarks Contest
Last week, we launched the second “Worth Saving” Landmarks Contest. This is your chance to vote at aae.org/landmarks for your favorite of these four landmarks:…
Campaign Update: Boston Dental Schools Donate Root Canal Treatments to Local Patients in Need
On Nov. 18, the AAE provided more than 50 endodontic treatments (namely root canals) to patients in need in the Boston area. The services were given in collaboration with the endodontics departments at all three Boston dental schools: Boston University Henry M. Goldman School of Dental Medicine, Department of Endodontics; Harvard School of Dental Medicine, Division of Endodontics; and Tufts University School of Dental Medicine, Department of Endodontics.
Study: This Halloween, People More Scared of Root Canals Than Spiders, Snakes, Sharks
Endodontist survey also finds majority unable to identify safest Halloween candies for teeth CHICAGO — Part of the fun of Halloween is being afraid –…
American Association of Endodontists’ Web Traffic Surges Since Debut of Worth Saving Awareness Campaign
CHICAGO – Traffic to the American Association of Endodontists’ (AAE) patient website aae.org/patients increased 41 percent since the launch of the Association’s “Worth Saving” campaign.…
Your natural teeth are worth saving
CHICAGO – The human body is something to marvel at, but sometimes we take it for granted. Some things, like your natural teeth, are truly…
Landmarks Preservation Contest Highlights What’s Worth Saving
CHICAGO – The American Association of Endodontists (AAE) is encouraging members and patients alike to vote for their favorite of four urban landmarks. The contest…
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