Use these resources to get data, ideas and samples for your own practice marketing plan. All materials should be customized to meet your individual practice needs and feature your contact information. Please use the materials in this section only in the manner indicated and in compliance with the American Dental Association’s Principles of Ethics and Code of Professional Conduct.
Messaging for Endodontists
Based on AAE research and other resources, the AAE developed a message map that identifies core and supporting messages to shape communications to dental professionals and patients.
Social Media Graphics
NEW! Let your social media followers know you've received the COVID-19 vaccine with this engaging graphic!
Download these fun and effective social media graphics reminding the public of the importance of saving teeth and endodontists.
NEW! Holiday 2020 Infographic
This infographic displays results from our November 2020 public survey on oral healthcare and the holidays.
Use this infographic to increase patient awareness about the importance of seeing a specialist.
Use this infographic to increase patient awareness about seeking endodontic care.
Marketing the Endodontic Practice
This three-part series is intended to help endodontists, office managers and professional relations staff build referrals with general dentists and promote endodontic services to patients using the AAE's market research and contemporary marketing principles.