Use these resources to get data, ideas and samples for your own practice marketing plan. All materials should be customized to meet your individual practice needs and feature your contact information. Please use the materials in this section only in the manner indicated and in compliance with the American Dental Association’s Principles of Ethics and Code of Professional Conduct.
Marketing the Endodontic Practice
This three-part series is intended to help endodontists, office managers and professional relations staff build referrals with general dentists and promote endodontic services to patients using the AAE's market research and contemporary marketing principles.
Messaging for Endodontists
Based on AAE research and other resources, the AAE developed a message map that identifies core and supporting messages to shape communications to dental professionals and patients.