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Practice Marketing

Use these resources to get data, ideas and samples for your own practice marketing plan. All materials should be customized to meet your individual practice needs and feature your contact information. Please use the materials in this section only in the manner indicated and in compliance with the American Dental Association’s Principles of Ethics and Code of Professional Conduct.

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Messaging for Endodontists

Based on AAE research and other resources, the AAE developed a message map that identifies core and supporting messages to shape communications to dental professionals and patients.

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Treatment Planning

Use our clinical resources and tools to discuss treatment planning with your referrers

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Download AAE logos.


Social Media Graphics

Stay on the cutting edge of social trends with our comprehensive graphic collection!



Download these fun and effective social media graphics reminding the public of the importance of saving teeth and endodontists.

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Helpful Infographics

Holiday Infographic

This infographic displays results from our Fall 2023 public survey on oral healthcare and the holidays.

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Use this infographic to increase patient awareness about the importance of seeing a specialist.

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Use this infographic to increase patient awareness about seeking endodontic care.

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Produced by AAE for patients and general dentists.
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Tooth Images
Tooth graphics from AAE patient education brochures, for download.
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Market Research
Data on referral dynamics, as well as endodontic perceptions by the public, dental professionals, dental educators and students.
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Marketing the Endodontic Practice

This three-part series is intended to help endodontists, office managers and professional relations staff build referrals with general dentists and promote endodontic services to patients using the AAE's market research and contemporary marketing principles.



Save Your Tooth Month

Save Your Tooth Month takes place all May long! Join the American Association of Endodontists as we advocate for the valuable role that endodontists play on the dental team.

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