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American Association of Endodontists’ Web Traffic Surges Since Debut of Worth Saving Awareness Campaign

CHICAGO – Traffic to the American Association of Endodontists' (AAE) patient website increased 41 percent since the launch of the Association's "Worth Saving" campaign.

"As the leading voice of endodontists and champions of patient dental care, the AAE couldn't be prouder of our increased traffic to our patient friendly website," said AAE President Dr. Keith V. Krell. "The surge in activity demonstrates that more people are taking an active role in learning more about the importance of saving their natural teeth, the critical role their natural teeth play in their overall health and the important role endodontists have in dentistry."

The Association attributed the 41 percent surge to the success of its ongoing consumer engagement initiative, Worth Saving, which launched in January 2019. The engagement brings to life that, like your natural teeth, there are things, people and places that are worth revering. In a world where people often look to buy the newest version or the trendiest item, the AAE wants to pay respect and homage to things that cannot be replaced and are truly "worth saving" – and the important role endodontists play in saving natural teeth.

To learn more about the AAE or Worth Saving, please visit or "like" and "follow" the Association on social media.


About the American Association of Endodontists:
The American Association of Endodontists (AAE). The AAE is headquartered in Chicago and represents more than 8,000 members worldwide. Endodontics is one of nine dental specialties formally recognized by the American Dental Association. The AAE, founded in 1943, is dedicated to excellence in the art and science of endodontics and to the highest standard of patient care. The Association inspires its members to pursue professional advancement and personal fulfillment through education, research, advocacy, leadership, communication and service. For more information about the AAE, visit the Association’s website at For more patient focused information, visit