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Building Referrals through Social Media & Technology – Ep. 13

Sponsored by Sonendo®, Inc.
Guest: Craig Anderson, D.M.D. & Sonia Chopra, D.D.S.

Endo Voices is back for “Season 2” with Drs. Sonia Chopra and Craig Anderson, social media giants within the field of endodontics! This episode is set against the backdrop of what very well may be the future of shared information. Distance learning through online and social media platforms continues to experience widespread acceptance as the world comes to grips with the COVID-19 pandemic and social distancing guidelines.

In this episode, our guests discuss the value added to a practice when social media platforms are creatively employed to engage referring doctors and patients. Ideas and recommendations for building a referral base are echoed. The conversation shifts to brand alignment and innovative methods that engage consumers through direct- to-patient marketing strategies and online educational endeavors.

What do you see as the next big revolution in terms of social media and dentistry, moreover, endodontics? Tune in to discover ideas that are relevant in the modern age and will help you adapt to running a successful practice in this new reality.

Episodes of Endo Voices may include opinion, speculation and other statements not verifiable in the scientific method and do not necessarily reflect the views of AAE or the sponsor(s). Listeners should use their best judgment in evaluating the merits of any content.

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