Worth Saving! – Ep. 003
Episode three of Endo Voices takes a deep dive into the American Association of Endodontists’ multi-year public awareness campaign Worth Saving!
With a focus on members’ desires for the AAE to do more to increase public awareness about what endodontists do and who we are, listeners will gain insights into the grounding research of the campaign.
The origins of this consumer campaign are vividly recalled and enthusiastically highlighted as Public and Professional Relations Committee (PPRC) Chair Dr. Mark Desrosiers and AAE Chief Marketing & Communications Officer Kim Fitzsimmons provide engaging commentary on the strategy and creative directing campaign efforts. Discussions touch on how the effort is a combination of social media and digital promotion, time-tested earned press media, activation of affiliate and non-profit members, and direct consumer engagement activities.
“The public will value saving their natural teeth and seek endodontists as the first choice for their care.”
Undertones of genuine collegiality (Dr. Marcus Johnson also serves on the PPRC) set a stage for relaxed listening as new directives for the newly coined “Save your Tooth Month” (May) are outlined and tie into interviews with people on the street, as well as the campaign’s meaningful “Landmarks Worth Saving Contest,” which lends a philanthropic arm.
This podcast segment will educate, enlighten and excite our listeners about the Worth Saving movement with a cameo guest appearance that is sure to entertain and make the episode worth listening to!
Episodes of Endo Voices may include opinion, speculation and other statements not verifiable in the scientific method and do not necessarily reflect the views of AAE or the sponsor(s). Listeners should use their best judgment in evaluating the merits of any content.