PULP Online: The Inside Word From the AAE February 2007

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Root Canal Awareness Week: Coming This April!

This April 1-7, a new day dawns in endodontics as the AAE launches Root Canal Awareness Week, an interactive series of activities stemming from our public awareness campaign, Endodontists: the root canal specialists. With outreach by the AAE nationally and by members in their local communities, we will prominently fill a void in public awareness to dispel the negative coverage root canal treatment often receives from the general public and media.

Nationally, the AAE will capitalize on April Fool’s Day to discount the “foolish” attitudes the public may have towards endodontics. A prewritten article and radio news release will be distributed to media outlets across the country, together with press releases for consumer and general dental publications.

How can you become involved? The newly developed Member Planning Guide, contains numerous suggestions for AAE members to promote Root Canal Awareness Week to their local media, referring dentists and the general public. It includes an 8½” x 11” poster and many other tools that you can customize to meet the needs of your practice. Additionally, a timeline highlighting advances in endodontic treatment throughout history is available for distribution to further illustrate accomplishments in endodontics.

The Root Canal Awareness Week Member Planning Guide is housed on the campaign Web site, together with the AAE’s Community Outreach Tool Kit, which contains ready-to-use PowerPoint presentations, campaign logos and advertisements, and other resources you may find helpful during Root Canal Awareness Week. Explore all that the Web site has to offer, and join us in celebrating this important inaugural event in your community!

For more information, or to share your Root Canal Awareness Week plans with us, contact AAE Public Relations Coordinator Dan Aske at daske@aae.org.

Philadelphia Famous for Pioneering Endodontics

The city of Philadelphia, Pa., will host the 2007 AAE Annual Session April
25 - 28, and is a place very rich in history. Just as it was the site of the first U.S. hospital and first meeting of Congress, it’s also the setting of many “firsts” related to endodontics. Several milestones that were important in establishing the specialty either took place in this city, or were spearheaded by individuals who called the “City of Brotherly Love” home.

The timeline below provides a brief summary of these momentous events:

1939 First endodontic textbook, Root Canal Therapy, authored by Dr. Louis I. Grossman, University of Pennsylvania.

Dr. Grossman sends first letter of invitation to individuals across the country to join the organizing committee that subsequently establishes the American Association of Endodontists; Dr. Grossman serves as first secretary of the AAE.

1945 Philadelphia Endodontic Study Club established; the first of its kind in the United States.

1949 First endodontic residency program begins at Temple University with 13 students under the leadership of Dr. Mort Amsterdam; first student was Leonard Parris, who succeeded Dr. Amsterdam as program director in 1968.

1956 First CE event held on the day before the annual meeting, a precursor to what is now the Pre-Session Symposium, was organized by Dr. Grossman. “Those who knew and studied under him were very privileged,” said Dr. D. Walter Cohen, chancellor emeritus of the University of Pennsylvania’s School of Dental Medicine.

1957 University of Pennsylvania holds the first international conference on endodontics; the event is chaired by Dr. Grossman.

First fully accredited hospital-based endodontic residency is established at Albert Einstein Medical Center; Dr. I.B. Bender serves as chair of the program (which is renamed in his honor in 1989) and Dr. Samuel Seltzer is appointed director of the endodontic program. Dr. Bender is pictured (far right) during his internship in 1931, with Dr. Max Rothberg (left) and hygenist Rita Blumental (center). “Endodontics has played a significant and ongoing role at Albert Einstein Medical Center,” said Dr. Alan J. Borislow, chair of the Maxwell S. Fogel Department of Dental Medicine.

1973 Dr. Grossman receives the first Louis I. Grossman Award established “for cumulative publication of significant research studies which have made an extraordinary contribution to endodontology.” The presentation is made to him “for superlative and meritorious contributions to the art and science of endodontics and for exemplary dedication, service and leadership to dentistry and this Association.” Dr. Grossman is commonly known as the “Father of Modern Endodontics.”

1975 The first nonscientific article of the first issue of the Journal of Endodontics is authored by Dr. Herbert Schilder.

Join your peers in Celebrating Our Endodontic Heritage at this year’s annual session–register for the meeting today! If you have questions, contact the Meeting Services Department at meetings@aae.org, or 800/872-3636 (North America) or 312/266-7255 (International).

Special thanks to Drs. Mort Amsterdam, Alan J. Borislow and D. Walter Cohen for sharing their knowledge of these events.

Did You Recognize the New Colleagues Newsletter?

The Winter 2007 issue of the popular ENDODONTICS: Colleagues for Excellence newsletter recently mailed to all members featuring a number of enhancements introduced by the Public and Professional Affairs Committee. In addition to a more contemporary format that provides extended coverage of the chosen topic with supporting images, exclusive online bonus materials have been introduced to accompany each issue at www.aae.org.

As dental professionals increasingly rely on the Internet for educational resources, the AAE hopes to encourage traffic to its Web site by giving endodontists and general dentists access to tools that were previously unavailable.

Bonus materials supporting the current topic of bisphosphonate-associated osteonecrosis of the jaw include:

Use the links above to access this exclusive content, or click on Dental Professionals from the www.aae.org home page, and select ENDODONTICS: Colleagues for Excellence from the menu. The Winter 2007 newsletter, as well as all back issues, are available for your ongoing reference!

Do you have comments about the new look of the Colleagues newsletter? Share them with us by sending an e-mail to communications@aae.org!

New AAE Credit Card Processing Partner Offers Low Rates

The AAE is proud to announce a new member benefit that is sure to save you money! Through an endorsed partnership with TransFirst Health Services, you can now access enhanced credit card processing services for your practice that are:

  • compatible with your current equipment;
  • require no contract;
  • include no cancellation fees; and
  • features low rates of just 1.79% for MasterCard, Visa and Diner’s Club swiped transactions!

Additional benefits of the service include:

  • account initiation within 24 hours;
  • gross deposit of funds in individual batches for easy account balancing;
  • fraud detection;
  • round-the-clock customer service support;
  • a simple-to-read monthly statement; and
  • Internet-based processing.

TransFirst also offers an array of ancillary products and services, including check processing, insurance eligibility, private label patient financing and gift/loyalty card processing.

Whether you plan to start a new practice, or already accept credit card payments in your office, TransFirst can help you run your business more efficiently.

If you are interested in learning more about TransFirst services and how they can save you money, please contact Ms. Rene Buzicky, program manager at TransFirst Health Services, at 800/538-1601, ext. 160, or e-mail rbuzicky@transfirst.com. You may also visit the TransFirst Web site for more information.

Please remember, every time you take advantage of an endorsed service such as this one, the AAE earns valuable royalty income that helps us deliver even more member benefits to endodontists across the country! Thanks in advance for your support!

Deadline Approaching for Retired Status

Are you retiring from practice or teaching before July 1, 2007?

Have you been an AAE member for 10 or more years?

If you answered “yes” to both of these questions, you may be eligible for Retired status.

All Active and Educator members who have been in good standing for at least 10 consecutive years (including the period of time in Student membership), who are not qualified for Life membership but have completely retired from teaching and/or practice, are eligible for this membership category.

Members interested in applying for Retired membership should contact Kelly Krippel, membership coordinator, at kkrippel@aae.org, or 800/872-3636 (North America) or 312/266-7255 (International), ext. 3012, before March 5 , 2007.

All requests received by this deadline will be submitted to the AAE Board of Directors at its 2007 annual meeting in Philadelphia, Pa. For members who are approved, Retired status will be effective July 1, 2007, and will be reflected on their next dues invoice, which will mail in May.