Beyond the Operatory: From Endodontist to CEO – Ep. 90
What does it take to build a thriving endodontic practice when clinical excellence alone is no longer enough? On Endo Voices, Dr. Marcus Johnson welcomes Dr. Monica Estes, Navy veteran, Board-certified endodontist, and author of Innovative Endodontics: Redefining Excellence in Today’s Endodontic Practice. After opening her first practice straight out of residency and expanding to three locations, Dr. Estes shares the pivotal mindset shift from treating teeth to leading a business.
Dr. Estes gets specific about systems, values-based hiring, mentorship, and avoiding burnout. She also reveals how consistent referral outreach, thoughtful marketing, and an unexpected “comfort menu” can transform the patient experience.
Dr. Estes also reflects on her Navy service and, just in time for the holiday, her practice’s Veterans Day tradition of providing complimentary root canals. Tune in for a fresh perspective on leadership, lasting relationships, and what success in endodontics can look like beyond the chair.
Endo Voices is generously sponsored by Endodontic Practice Partners.
Episode Resources
- Estes M. Innovative Endodontics: Redefining Excellence in Today's Endodontic Practice. Book and author resource. https://rootcanalcharlestonsc.com/innoendobook_webinarseries
- Estes M. Change the Reputation of the Root Canal. American Association of Endodontists, Endo On Demand. Recorded April 18, 2024. https://endoondemand.aae.org/products/sp-10-change-the-reputation-of-the-root-canal
- American Association of Endodontists. AAE25 Educational Program. Includes Dr. Estes' presentation on leadership and practice culture. https://endoondemand.aae.org/aae25
- Maxwell, J. C. (2022). The 21 irrefutable laws of leadership: Follow them and people will follow you (25th anniversary ed.). HarperCollins Leadership.
Disclaimer
Episodes of Endo Voices may include opinion, speculation and other statements not verifiable in the scientific method and do not necessarily reflect the views of AAE or the sponsor(s). Listeners should use their best judgment in evaluating the merits of any content.