AAE Ramps up Practical, Creative Use of AI
As artificial intelligence (AI) continues to transform how organizations communicate, the American Association of Endodontists (AAE) is setting the pace for its use across association management and healthcare communications. From content creation and social media strategy to research support and member engagement, AAE staff are integrating AI into daily workflows in creative, responsible, and forward-looking ways.
This commitment to innovation aligns with the recently released Dental Clinics of North America issue, Modern Endodontics: Focus on AI (October 28). While that publication explores AI’s clinical and ethical dimensions, AAE’s own work demonstrates how technology can streamline operations, enhance storytelling, and strengthen member resources.
Putting AI to Work Across Departments
AAE’s Marketing and Communications team has been at the forefront of applying AI to improve both efficiency and creativity. Staff use AI tools to develop newsletter content, refine social media messaging, and generate compelling visuals and outreach ideas—all while ensuring accuracy and consistency with AAE’s mission and tone. These applications help the team reach new audiences, respond faster to member needs, and deliver data-informed insights that guide communication strategy.
An Award-Winning Custom GPT
One of AAE’s most successful applications is its custom-built generative AI tool, developed for the Save Your Tooth Month campaign. Trained on official AAE messaging, creative assets, and patient education materials, the custom GPT assists members in producing campaign-aligned social posts, emails, and patient-facing materials in seconds.
Originally designed to support members during the May campaign, the tool now serves as a year-round resource for endodontists looking to promote tooth preservation and the importance of seeing a specialist. The innovation earned recognition for helping practices save time while maintaining high-quality, on-brand communications.
Strengthening Accuracy in the AI Ecosystem
Beyond internal use, AAE is also focused on how AI platforms represent endodontic care to the public. Staff regularly monitor responses from systems like ChatGPT, Google Gemini, Copilot, Perplexity, and Claude to ensure that common questions—such as “Are root canals safe?”—are answered accurately and reflect evidence-based information.
To reinforce trustworthy content in AI training data, AAE continues to publish myth-busting materials, secure coverage in reputable media outlets, and collaborate with partners to elevate the visibility of endodontists and their expertise. These proactive efforts help ensure that AI tools share the truth about root canal treatment and reinforce the value of specialist care.
Looking Ahead
AAE’s integration of AI reflects a broader organizational goal: to use technology not just to keep up, but to lead. By applying AI in thoughtful, mission-driven ways, AAE is empowering its staff—and its members—to work smarter, communicate stronger, and stay ahead in an evolving digital landscape.