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Let’s Get Social

By Robert W. Heydrich, D.M.D, M.S. Social media has become a ubiquitous part of our lives. We share ideas, opinions, special events and connect with friends and loved ones. For…

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Market Volatility and Retirement

By Jeffrey E. Wherry, CFP®, CLU®, ChFC®, AIF® If you’re saving for retirement, you’re probably used to seeing the value of your retirement accounts go up and down with the…

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9 Common Money Mistakes New Practitioners Make

Avoid these missteps to pursue building yourself a stronger financial foundation Contributed by Jeffrey E. Wherry, CFP®, CLU®, ChFC® Are you a new dental practitioner? Whether you’ve just finished dental…

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How to Respond to a Ransomware Attack

By Robert D. Clark, J.D. If your practice’s IT system is ever the subject of a ransomware attack, then you will likely be familiar with the stressful and debilitating situation…

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Get Excited for Save Your Tooth Month!

We have dedicated the entire month of May to saving teeth. Save Your Tooth Month, sponsored by EndoVision and Sonendo, is a national initiative designed to elevate endodontists as the go-to choice for endodontic care, and change the conversation around root canals. 

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Celebrating the Most-Read Feature Stories of 2018

Each month, we strive to bring you a compelling article to help instantly enhance your own work. Certain articles capture an especially notable level of interest, so we’ve rounded them up from the past year in a special best-of 2018 compilation. Counting down to the most-read, here are our top five!

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Maxillary Sinusitis of Endodontic Origin

Endodontic infections that develop in the maxillary posterior teeth can easily spread into the maxillary sinuses causing pathological effects that frequently go unrecognized by both patients and clinicians alike. Failure to diagnose and properly manage these endodontic infections can lead to symptomatic sinus disease, defined as maxillary sinusitis of endodontic origin (MSEO).

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‘Having a Baby is Easier Than Getting a Root Canal’

Regardless of your practice, as dentists, we have all heard the jokes and other comments identifying how terrible root canal therapy is for our patients. Despite the advancements in endodontics with respect to efficacy and efficiency in root canal therapy, patients still express their fear of this treatment approach.

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Dealing with Anxious Patients

Dealing with the patient’s self-fulfilling prophecy is frustrating, of course; but it does not help to chide the anxious patient as this only aggravates their avoidant tendencies.

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Why Your Endodontic Practice Needs a Social Media Presence

For endodontists who receive many — if not most — of their new patients as referrals from general dentists, the purpose of social media marketing may not be readily apparent. But progressive endodontic practices with vision understand the true nature of digital marketing and the role social media and online reputation management play in sustaining and growing their businesses.

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