AAE Digital Outreach By the Numbers – One Year Report

In this month’s By the Numbers report, we share digital metrics for the past year, when more than four million people visited the AAE’s patient website pages.

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AAE Digital Outreach By the Numbers – May 2017

May saw some of the highest digital activity for AAE channels ever. Thanks to the new patient education video released during Root Canal Awareness Week, video views for the month jumped by more than 200 percent!

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AAE Digital Outreach by the Numbers – April 2017

Activity in the AAE’s digital channels was a mixed bag in April. While our main social channels – Facebook, Twitter and YouTube – saw above average growth, there were declines in website traffic and advertising activity on Google.

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AAE Digital Outreach by the Numbers – March 2017

Through the AAE website, social media channels, online advertising and digital resources, the Association is educating and engaging with the public about endodontics, helping them find specialists in their area, and providing shareable content for members and other dental professionals.

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AAE Digital Outreach by the Numbers – February 2017

Through our digital communications strategy, the AAE uses the website and social media to educate and engage with the dental profession and the public about endodontics. View the AAE’s digital outreach metrics for February 2017.

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AAE Digital Outreach by the Numbers – January 2017

The new year is off to a strong start for the AAE’s digital activity. January saw a 22 percent increase in visits to the patient pages of www.aae.org and a 25 percent increase in the number of searches through Find an Endodontist.

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AAE Digital Efforts Reach Millions: December 2016 By the Numbers

In 2016, the AAE’s digital communications reached millions of members, other dental professionals and patients. Through its strategic approach to engage online, more people than ever used the AAE website to find an endodontist and learn about endodontic procedures.

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AAE Digital Outreach by the Numbers – November 2016

After rebounding in October, our website numbers dropped slightly this month. The drop can be attributed to the Thanksgiving holiday, which can be expected. We are still well above where we were this time last year.

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By the Numbers October 2016

As predicted our website numbers rebounded in October after a slow September. We are seeing increases in all of the key metrics which is great sign going into the holiday season.

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AAE Digital Outreach by the Numbers – September 2016

Views of the AAE’s patient education videos jumped 14 percent from August to September and the AAE’s social media fan base continued to grow. After hitting all-time high numbers for website traffic over the summer, there were some slight decreases in September.

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