Online Marketing: 5 Things You Should Be Doing

Nearly every endodontist has a practice website. If this were 2006, that’s probably all you would need to do in the way of online marketing. But times change, and in today’s competitive economy, a website is now the bare minimum. In the past, many endodontists had a “set it and forget it” approach to their website. They worked hard to launch it, but basically ignored it once it went live. Endodontists of 2016 need to actively promote their practices online to build reputation and attract new patients. Here are five ways to improve your online presence.

Reaching Out During Root Canal Awareness Week

The 10th celebration of Root Canal Awareness Week featured new videos, a new kickoff event and endodontists making news in their communities. AAE members Drs. Kirk Coury of Amarillo Endodontics and Derek Peek of Eastern Iowa Endodontics were interviewed by local television stations inTexas andIowa, respectively, about endodontists, root canal treatment and the importance of saving teeth. Local news is an effective and powerful way to reach potential patients and raise the profile of endodontists as the specialists in saving teeth.

Dispelling Myths of Root Canals Through Education

Despite state-of-the-art advancements in endodontic treatment, Americans still fear the procedure. According to a recent AAE survey, 67 percent of Americans say fear of pain most concerns them about having root canal treatment.

The AAE hopes to dispel these fears during the 10th anniversary celebration of Root Canal Awareness Week, March 27-April 2.