Social Media Marketing for Endodontists

If you’re not yet using social media to grow your practice, start today.

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Endodontic Superheroes Take Off

AAE members around the country and beyond took part in the 11th annual celebration of Root Canal Awareness Week, May 7-13, featuring the “Superheroes of Saving Teeth” theme, emphasizing that the advanced training, specialized techniques and superior technologies of endodontists provide patients with the best care to save their natural teeth.

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3 Things Smart Endodontists Do to Grow Their Practices Using Social Media

One of the best things about the internet revolution is the power that it has given each of us to make informed consumer decisions. With just a few minutes and a smartphone, we can search for and compare all the options in our city for whatever we need. The ability to do our own research is a significant contributing factor that’s changing the traditional relationships between endodontists, referring dentists and patients.

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Root Canal Awareness Week Moves to May

After 10 years, Root Canal Awareness Week is moving to the second week of May. This year’s event will be May 7-13. The change was made to avoid conflicts with spring holidays, school breaks and the AAE’s annual meeting. Now, members will be able to visit with referring dentists during Root Canal Awareness Week and share the latest information and new technologies they learned and saw during the Association’s meeting!

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Managing Referral Relationships in Challenging Times

Since the Great Recession disrupted the dental economy, many dentists have changed their referral patterns. Cases they typically used to refer to specialists – not only endodontists but also orthodontists, periodontists, oral surgeons and pediatric dentists – are now frequently retained. The reason is obvious; general practices that once could easily fill their daily schedules with customary types of treatment began experiencing production declines. Rather than giving away potential income to specialists, they decided to perform specialized procedures themselves. While you can’t alter the underlying causes, youcan serve your own purposes better – and earn the lasting respect and trust of referring offices – by rethinking how you work with them during these changing times. Here are some suggestions for making the most of the situation.

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The Importance of Engaging Your Patients on Mobile Devices

Over the last year and a half, there has been a dramatic shift in the way people access information on the internet. Searches on dental symptoms, research on providers and online patient registration have increased as the methods patients use to find information have become more accessible and convenient. The shift from desktop computing to mobile device platforms has altered the internet landscape, and hence, that of your online presence. Is your endodontic practice engaging visitors with a website that accommodates mobile, tablet and desktop devices? If not, you could be losing prospective patients.

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Did You Know? AAE Videos Explain Procedures and Promote Endodontic Expertise

The AAE’s patient education videos are excellent resources to help your patients understand endodontic procedures and the specialists who perform them. High-quality, 3-D animated videos explain what happens during root canal treatment, retreatment, endodontic surgery, and the diagnosis and treatment of cracked teeth. Additional videos illustrate advancements in endodontic training and technology and emphasize the safety of root canal treatment. Take advantage of this free member benefit by downloading the videos to use in your practice or institution, or embedding them in your website directly from the AAE’s YouTube channel.

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Online Marketing: 5 Things You Should Be Doing

Nearly every endodontist has a practice website. If this were 2006, that’s probably all you would need to do in the way of online marketing. But times change, and in today’s competitive economy, a website is now the bare minimum. In the past, many endodontists had a “set it and forget it” approach to their website. They worked hard to launch it, but basically ignored it once it went live. Endodontists of 2016 need to actively promote their practices online to build reputation and attract new patients. Here are five ways to improve your online presence.

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Reaching Out During Root Canal Awareness Week

The 10th celebration of Root Canal Awareness Week featured new videos, a new kickoff event and endodontists making news in their communities. AAE members Drs. Kirk Coury of Amarillo Endodontics and Derek Peek of Eastern Iowa Endodontics were interviewed by local television stations inTexas andIowa, respectively, about endodontists, root canal treatment and the importance of saving teeth. Local news is an effective and powerful way to reach potential patients and raise the profile of endodontists as the specialists in saving teeth.

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Dispelling Myths of Root Canals Through Education

Despite state-of-the-art advancements in endodontic treatment, Americans still fear the procedure. According to a recent AAE survey, 67 percent of Americans say fear of pain most concerns them about having root canal treatment.

The AAE hopes to dispel these fears during the 10th anniversary celebration of Root Canal Awareness Week, March 27-April 2.

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