Happy Root Canal Awareness Week!

AAE members all over the country and beyond are taking part in the 12th annual celebration of Root Canal Awareness Week this week.

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Gearing up for 12th Annual Root Canal Awareness Week

Root Canal Awareness Week is rapidly approaching! Don’t miss your chance to help us promote this important effort in your practice and community.

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Root Canal Awareness Week is Coming

The AAE will celebrate the 12th annual Root Canal Awareness Week May 6-12.

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Social Media Marketing for Endodontists

If you’re not yet using social media to grow your practice, start today.

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Endodontic Superheroes Take Off

AAE members around the country and beyond took part in the 11th annual celebration of Root Canal Awareness Week, May 7-13, featuring the “Superheroes of Saving Teeth” theme, emphasizing that the advanced training, specialized techniques and superior technologies of endodontists provide patients with the best care to save their natural teeth.

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3 Things Smart Endodontists Do to Grow Their Practices Using Social Media

One of the best things about the internet revolution is the power that it has given each of us to make informed consumer decisions. With just a few minutes and a smartphone, we can search for and compare all the options in our city for whatever we need. The ability to do our own research is a significant contributing factor that’s changing the traditional relationships between endodontists, referring dentists and patients.

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Root Canal Awareness Week Moves to May

After 10 years, Root Canal Awareness Week is moving to the second week of May. This year’s event will be May 7-13. The change was made to avoid conflicts with spring holidays, school breaks and the AAE’s annual meeting. Now, members will be able to visit with referring dentists during Root Canal Awareness Week and share the latest information and new technologies they learned and saw during the Association’s meeting!

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Managing Referral Relationships in Challenging Times

Since the Great Recession disrupted the dental economy, many dentists have changed their referral patterns. Cases they typically used to refer to specialists – not only endodontists but also orthodontists, periodontists, oral surgeons and pediatric dentists – are now frequently retained. The reason is obvious; general practices that once could easily fill their daily schedules with customary types of treatment began experiencing production declines. Rather than giving away potential income to specialists, they decided to perform specialized procedures themselves. While you can’t alter the underlying causes, youcan serve your own purposes better – and earn the lasting respect and trust of referring offices – by rethinking how you work with them during these changing times. Here are some suggestions for making the most of the situation.

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The Importance of Engaging Your Patients on Mobile Devices

Over the last year and a half, there has been a dramatic shift in the way people access information on the internet. Searches on dental symptoms, research on providers and online patient registration have increased as the methods patients use to find information have become more accessible and convenient. The shift from desktop computing to mobile device platforms has altered the internet landscape, and hence, that of your online presence. Is your endodontic practice engaging visitors with a website that accommodates mobile, tablet and desktop devices? If not, you could be losing prospective patients.

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Did You Know? AAE Videos Explain Procedures and Promote Endodontic Expertise

The AAE’s patient education videos are excellent resources to help your patients understand endodontic procedures and the specialists who perform them. High-quality, 3-D animated videos explain what happens during root canal treatment, retreatment, endodontic surgery, and the diagnosis and treatment of cracked teeth. Additional videos illustrate advancements in endodontic training and technology and emphasize the safety of root canal treatment. Take advantage of this free member benefit by downloading the videos to use in your practice or institution, or embedding them in your website directly from the AAE’s YouTube channel.

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