AAE Digital Outreach by the Numbers – March 2017

Through the AAE website, social media channels, online advertising and digital resources, the Association is educating and engaging with the public about endodontics, helping them find specialists in their area, and providing shareable content for members and other dental professionals. The most significant increase from February to March occurred in the AAE’s Google search engine advertising. Clicks on AAE ads to direct patients to authoritative information about endodontic treatment and to find a specialist were up 18 percent.