Get to Know the 2025 Class of SYTM Social Media Endofluencers
The AAE is thrilled to announce our 10 Save Your Tooth Month Social Media Endofluencers of 2025! These Instagram accounts went above and beyond this past May in celebration of #SYTM2025. They touted our specialty via creative posts, reels, giveaways and more, and emphasized the importance of saving one's natural teeth.
A gracious honorable mention goes out to everyone who posted about SYTM or changed their profile photo to include our special SYTM frame. Our reach gets a little wider every year, and we couldn't do it without each of you spreading the word.
Learn more about our SYTM Endofluencers below! Give them a follow and get inspired by their social savviness, all year-round.
Edgewater Endodontics
(@edgewater_endodontics)
Brains behind our social media:
Dr. Rob Heydrich and the entire Edgewater team
Why we decided to be active on social media during SYTM / the effect it had on our team:
Our practice has been active on social media for several years, but Save Your Tooth Month brings a special energy to our content. It’s that time of year when the endodontic community comes together to champion the importance of saving natural teeth. The enthusiasm is truly next level.
Our posting process:
The original plan was simply to create some content for Save Your Tooth Month (SYTM). The process is dynamic and driven by inspiration—we might be sparked by a trending topic, something we see or hear, or anything that reminds us of teeth or endodontics. From there, we use the Canva app to bring the idea to life as a meme or video, and the concept evolves organically. The only limit is your imagination.
Advice for endos trying to up their social game, our favorite platform, and how we find time to post:
Just go for it—find something interesting, inspiring, or funny related to endodontics or your practice, and turn it into a post.
Instagram is our preferred platform because it’s quick and easy to use. Creating content doesn’t take much time, but finding the time can be a challenge. If you're short on time, consider outsourcing the task.
Our favorite SYTM moment:
The "How to Spot Misinformation" series was phenomenal and incredibly timely. Over the past year, we’ve noticed several so-called online "health experts”—unfortunately, including some dentists—spreading misinformation about long-debunked health concerns related to root canal treatments. It was great to see the AAE release content that directly challenges this misinformation. The videos were exceptionally well produced and will have a lasting impact well beyond Save Your Tooth Month 2025.
Evolution Endodontics & Periodontics
(@evolutionendodontics)
Brains behind our social media:
Adriel Shulz (The Social Molar), Drs. Shaun Soucie, Arthur Yagudayev, and Sarah Lowder
Why we decided to be active on social media during SYTM / the effect it had on our team:
Our office is deeply committed to treating patients with compassion and care. We continuously integrate the latest advancements in technology to not only enhance patient outcomes, but to uphold the highest standards within our specialty.
We have a strong commitment to excellence and a mindset of continual growth. Becoming more active on social media and promoting endodontics felt like a natural extension of that mission and Save Your Tooth Month provided the perfect opportunity to showcase the work we do and the heart behind it.
Our posting process:
We did plan out our content in advance! We recently began working with a social media company that specializes in endodontics, and they’ve partnered closely with our team to create content that’s both fun and educational. It’s been a great way to stay consistent and highlight the value of our specialty in a creative and engaging way.
Advice for endos trying to up their social game, our favorite platform, and how we find time to post:
Start small and stay consistent. In today’s digital world, having an online presence is essential—patients and referring offices are turning to social media to learn more about who you are and what you do. You don’t need to overcomplicate it highlight what makes your practice special, educate patients, and don’t be afraid to show your team’s personality. Involving your team is key, and if content creation isn’t something they can commit to consistently, there are resources and companies that can help. The most important thing is to just start.
We love Instagram! It’s a great visual platform that allows us to connect with both patients and referring offices. The mix of Reels, Stories, and posts gives us creative flexibility and helps us keep things both educational and fun.
Planning ahead has been a game-changer. We recently started working with a social media company that specializes in endodontics, and they’ve helped our team plan, and produce content that fits our schedule. We also make it a team effort when everyone knows what’s needed and we carve out time in advance, even just a few minutes here and there can go a long way.
Our favorite SYTM moment:
We really enjoyed seeing all the creative content shared by other practices and staying involved with the AAE community. It was such a great opportunity to come together as a specialty and highlight the importance of saving natural teeth. The energy and collaboration made it both fun and meaningful for our whole team.
Root Canal Specialty Associates
(@rootcanaldocs)
Brains behind our social media:
Michele Brautnick, Dr. Martha Zinderman (President) and Kimberly Middlekauff (Director of Operations)
Why we decided to be active on social media during SYTM / the effect it had on our team:
Participating in Save Your Tooth Month is an annual marketing effort for us. We often create content designed to change the perception of root canals to help patients understand why saving their natural teeth, if possible, is always the best option. Emphasizing this message collectively with other endodontists and the AAE makes good sense for our brand.
Our posting process:
We plan all of our social content, especially our SYTM plans. Being prepared ensures consistency in terms of messaging and the frequency of our posts. It also forces us to serve up a good mix of content designed to educate, entertain, and inspire.
Advice for endos trying to up their social game, our favorite platform, and how we find time to post:
We would encourage other endodontists to leverage social media to inform patients about the safety and effectiveness of root canals. There is still so much misinformation out there about root canal treatment. Together we can change the perception and help alleviate patient anxiety.
Our favorite SYTM moment:
In celebration of summer and the sports injuries that can come along with it, we used this opportunity to remind patients and referrers that teeth can take hits, just like the rest of the body. If dental trauma occurs, endodontists can help.
St. Petersburg Endodontics
(@stpeteendo)
Brains behind our social media:
Ashley George (content creator) and Missy Gater (office manager/marketing oversight)
Why we decided to be active on social media during SYTM / the effect it had on our team:
Preserving natural teeth is at the forefront of what we do, so participating in Save Your Tooth Month was a natural fit. We believe in the power of education, prevention, and compassionate endodontic care, so this campaign gave us an opportunity to amplify that message beyond the office. Through outreach, social media, and conversations with patients, we aimed to highlight the value of endodontics in a way that was engaging and approachable.
Our posting process:
We planned our content at least a week in advance— sometimes more if we had concepts that could be quickly executed. We tried to incorporate a mix of reels, carousel posts, and eye-catching photos/graphics while showcasing different themes, like endodontic education, highlighting Dr. Hedrick, and overall, the importance of saving natural teeth.
Advice for endos trying to up their social game, our favorite platform, and how we find time to post:
Start by showing up consistently and authentically. You don’t need to be flashy or have “perfect” content. Share what you know, what you're learning, or even just what excites you about endodontics!
We primarily use Facebook and Instagram, aiming to post (at least) a few times each week. We often draft captions or outline ideas before we even have the final photo or reel. This approach helps us stay consistent and efficient once the right visuals are ready.
Our favorite SYTM moment:
We enjoyed posting about the importance of saving teeth, featuring our doctor and staff, and showcasing some of our office’s technology. While there wasn't one standout moment, it was rewarding to contribute meaningful content throughout the month.
Afton Endodontics
(@aftonendodontics)
Brains behind our social media:
Katelyn Rios (Marketing & Social Media Manager), Drs. Kathryn Watts, Zak James, and Gregory Gell
Why we decided to be active on social media during SYTM / the effect it had on our team:
Save Your Tooth Month is the perfect opportunity to educate the public about the value of root canals and the role endodontists play in saving natural teeth. At Afton Endodontics, we’ve always believed in using social media as a tool to connect, inform, and make dentistry feel less intimidating. Being active during SYTM let us show off not just our clinical expertise, but our personality and values as a team. This year, we partnered with 12 local businesses to run a series of community giveaways throughout the month. It was such a fun project to work on—not only did it allow us to support and spotlight other small businesses, but it also helped us reach a much wider audience than we could have alone.
Our posting process:
This year was a little different for us! We had a general plan going into Save Your Tooth Month, with a strong focus on community giveaways and educational content. We outlined what we wanted to cover each week and made sure we featured both our clinical and front office teams. Most of the content was created and posted in real time, depending on what we had going on in the office or with our giveaway partners. It was a flexible approach, but still intentional—we knew what we wanted to highlight, and we made it happen.
Advice for endos trying to up their social game, our favorite platform, and how we find time to post:
Start small and be authentic. Patients and referring offices want to know you, not just textbook dentistry. Share your team, your values, and what makes your practice unique. Instagram is our favorite platform—it’s visual, versatile, and works well for both educational and fun content. As for time: we treat content creation like any other marketing task. We block off time for photos/videos, and we repurpose content across platforms to get the most out of each idea. Planning ahead really is the game-changer to stay consistently.
Our favorite SYTM moment:
Definitely the giveaways. We partnered with 12 local businesses, and getting to visit them in person, collaborate, and create content together was such a fun shift from how we’ve done SYTM in the past. It gave us the chance to connect with new people in our community and expand our reach by tapping into the networks of these amazing local brands.
It also got the staff at our referring offices involved in a new way—especially the front desk teams and dental assistants, who are often the ones actually making referral decisions. That kind of engagement is exactly what we hope for. Stepping outside the box this year really paid off, and we were excited to do something that brought value to both our audience and our community.
Advanced Endodontic Care
(@advancedendodonticcare)
Brains behind our social media:
Adriel Schulz, Drs. Rolf M. W. Wuerch, Stephen W. Hansen, and Jeremiah J. Hawkins
Why we decided to be active on social media during SYTM / the effect it had on our team:
We love using Save Your Tooth Month as an opportunity to spotlight endodontics! Our team has always taken an active role in our social media, but this year, we took it a step further by involving our community. We filmed content while engaging with local businesses and referring offices, sharing more about root canals and what makes our specialty so important. It was a meaningful way to connect and educate.
Our posting process:
This year, our team did something a little different by stepping outside the office and into our community. Leading up to the month, we thoughtfully planned which local offices and businesses we wanted to connect with and reached out ahead of time to coordinate.
We also brainstormed content ideas earlier in the year so we could stay organized and intentional with our posts. With a goal of sharing a couple of times a week, we pre-filmed some videos to fit around our schedule and make sure our content was ready to go.
We chose proven posting times in each platform to have the greatest reach for our audience, since we do promote on 3 different social media platforms.
Advice for endos trying to up their social game, our favorite platform, and how we find time to post:
You can start simple the key is consistency. You don’t need to reinvent the wheel; just share what makes your practice special. Patient education, behind-the-scenes moments, and team highlights go a long way in building trust and visibility. Don’t be afraid to show your personality. You’re not just speaking to referring offices you’re also showcasing your role in the community. Authenticity always resonates, and it’s a great way to show that root canals don’t need to be feared.
If possible, delegate or collaborate with a team member who enjoys content creation. This doesn’t have to fall on the doctor your team is often more than capable. Sometimes, they just need the green light to take the lead, and you to set clear expectations of what you would like.
Instagram is our favorite! It’s visual, and easy to use. We also utilize TikTok and Facebook, they all have different benefits and reach a variety of people. Using a variety allows us to connect with both patients and referring offices in a fun and interactive way. Between posts, Reels, and Stories, there’s a lot of creative freedom to showcase endodontics in a more approachable light.
Planning ahead is key! We usually brainstorm ideas in advance, and getting the team excited makes a big difference they’re often eager to create content. Of course, patient care is always the top priority, so we schedule specific times during the day or week to take just a few minutes to film. When everyone is prepared and knows what’s needed ahead of time, the process becomes simple and efficient. If this isn’t something you can take on in office, there are companies that specialize in social media for dental practices and they can be a great resource to help you stay consistent and on-brand.
Our favorite SYTM moment:
We definitely loved all of it - creating our dental dam video, connecting with our community (some even invited us to come film with them!), and of course, seeing all the great content shared by other offices. It was such a fun and rewarding way to celebrate Save Your Tooth Month together!
Meares Becker Endodontics
(@mearesbeckerendodontics)
Brains behind our social media:
Tracy Meares, Drs. William Anthony Meares and Adam Becker
Why we decided to be active on social media during SYTM / the effect it had on our team:
We are trying to utilize all marketing avenues. I am using our Facebook and Instagram more as an alternative "landing page" to complement our website. Since social media is more popular than websites, our goal was to present some of the same information from our website but in a different way. To appeal to people who might prefer using these platforms instead of a traditional website.
Our posting process:
My goal was to have a few posts with the SYTM logo and highlight some of our 5 star google reviews. In general, I am trying to go for a modern esthetic. I use Canva to make the posts and try them out on an offline grid I made to see how they will look on my profile. I am trying to mix up informational posts and patient review posts. Slowly I will try to start making posts geared toward referring dentists, but slowly. My goal is to have a mixed appeal to dentists and patients. I use AI platforms to help me with the text that I will tweak before posting.
Advice for endos trying to up their social game, our favorite platform, and how we find time to post:
Instagram is my favorite and is very easy to use. I do not like Facebook but I post there just to have a presence on that space.
I would tell an endodontist to hire someone to do it or if there is someone on staff that has that skill set to get them to help. But I would caution to oversee what they are posting if you go that route, for information accuracy.
Once you have some color schemes and fonts you like it becomes easier. And definitely utilize AI to help generate text, this is the biggest time saver.
Also, the AAE toolkit has some great starting points. You can always take an idea from there and tweak it to make it your own style. Or just use what they have to get started.
Our favorite SYTM moment:
It has been fun to see people in Australia like my posts! I liked the post I used at the start of the month, "Know your Teeth, Save your Teeth" - on the second slide I used one of the AAE's videos of the inside of the tooth. I really appreciate this type of content that you produce for the members to use because that is difficult for me to create on my own.
Emirates Facial and Dental Implant Center
(@drcwb_endoqueen)
Brains behind our social media:
I would like to recognise my husband, Christopher Beecher, my ideas guy, #1 supporter and biggest fan. Humbird Media is my social media content producer and poster. Couldn't keep up without them.
Why we decided to be active on social media during SYTM / the effect it had on our team:
I find it to be a fun process to be a part of the Save Your Tooth Month campaign. It pushes me to find more creative ways to bring out how important it is to save one's teeth.
Our posting process:
Pre-planning is essential to ensure I maintain a consistent and purposeful presence online. I start by outlining key messages I want to share—these often reflect both educational content and topics I feel passionate about. I also spend time exploring social media to gather inspiration and stay informed on trending formats or discussions.
From there, I collaborate closely with my husband and social media manager. We schedule brainstorming sessions to develop concepts, followed by filming. Once the footage is captured, my social media manager assembles the content, and I review everything before giving final approval. Once approved, the posts are scheduled for publishing. This process keeps everything streamlined and aligned with my overall vision.
Advice for endos trying to up their social game, our favorite platform, and how we find time to post:
Make the effort—it’s absolutely worth it. Social media is a powerful tool to reach a wide cross-section of people. Some may never step into your office, but they can still gain valuable insights from your content. It’s not just about attracting more patients or referrals—it’s about using our expertise to combat misinformation and make accurate, evidence-based knowledge accessible. If we don’t speak up, others will fill that space with inaccuracies.
At the moment, I post regularly on LinkedIn, Instagram, and Facebook. I haven’t settled on a single favorite yet, but each platform serves a different purpose and audience, so I enjoy exploring what works best.
As for time—let’s be honest, it’s tough. Between family, work, and church, my schedule is full. I’m fortunate to have my husband’s help and also work with a social media management company that assists with content creation and posting. Delegating in this way allows me to stay present in my practice while still building an educational presence online.
CA Root Docs
(@rootdocsendo)
Brains behind our social media:
Loree Tabigne (RDA/Social Media Coordinator), Drs. Scott Cohen, Mark Stevenson, and Florence Au
Why we decided to be active on social media during SYTM / the effect it had on our team:
We chose to be active on social media during Save Your Tooth Month to raise awareness about the importance of preserving natural teeth. Many patients are unaware that extraction isn't the only solution and that root canal treatment is a highly effective option that can save teeth and maintain long-term oral health. By sharing accurate information and educational content, we hope to reduce fear around root canal procedures and help patients make informed decisions. Our goal is to promote healthy smiles through awareness, education, and trust.
Our posting process:
We carefully planned out SYTM content to ensure timely posting that aligns with our office's values and mission. Our goal was to create content that is both informational and educational while also being patient-friendly for those looking to learn more about root canals. We aimed to strike a balance between providing valuable information and incorporating a fun engaging tone across our social media platforms.
Advice for endos trying to up their social game, our favorite platform, and how we find time to post:
Instagram is the preferred platform due to the personal interactions it allows between endodontists, general dentists and patients. It offers a more personable way to connect and engage with others in the dental community. My advice is to plan your content in advance and follow a consistent posting schedule. This helps ensure you stay organized and don't miss important posts or deadlines and to schedule your posts and connect all platforms through Instagram to help with posting.
Our favorite SYTM moment:
One of our favorite social media moments was when Dr. Au’s interview appeared in our feed — and it was reposted by the AAE! It was exciting to see that recognition and to have the opportunity to reach a wider audience through their platform.
Endodontic Associates
(@endoassociates)
Brains behind our social media:
Lynda Davenport, Lindsay Shinn, Drs. Christopher Cain, Mark Freeland, Michael Murray, Clay Sparrow, Phillip Faucette, Annie Jones, John Workman, and Austin Carr
Why we decided to be active on social media during SYTM / the effect it had on our team:
To us, Save Your Tooth Month is a wonderful annual reset that returns us to the heart of the matter- why we do what we do here at Endodontic Associates! There is so much misinformation and fear mongering out there about our corner of the dentistry. It's very important to us that our patients know the facts- what a root canal is (and what it is not), expectations during and after RCT therapy, etc. It's also a great reminder for us as providers and staff about the importance of education and clear communication with patients who put their faith in us for their endodontic care. When patients understand the whole picture, they can actively participate in their own care, leading to better dental health outcomes.
Our posting process:
We did plan our Save Your Tooth Month posts! Our goal was to build on what we shared during SYTM 2024. Last year was our first time participating, and we focused on the basics- definitions and the origins of endodontics, common symptoms, and misconceptions. This year, we went into a little more detail about endodontic procedures as well as what our practice offers specifically. We divided the month into four parts, focusing on one topic each week. For example, we are so proud to offer the Gentle Wave procedure as well as IV sedation to our patients, so each one of those topics had a week-long focus. We also sprinkled in some fun mid-week trivia questions and fun facts to keep engagement up!
Advice for endos trying to up their social game, our favorite platform, and how we find time to post:
To echo our thoughts from last year (because it can't be overstated), it is imperative to use reliable sources for your social media content! You can put your own aesthetic on your posts/stories/reels to reflect the tone and branding of your practice, but your message has to be sound in order to properly educate your community. AAE.com is the wonderful resource to start with! Instagram is our favorite platform to communicate with our patients as well as referring dentists and colleagues. I (Lindsay) feel extremely fortunate that creating content for Endodontic Associates is a part of my job description. It is an honor to represent our practice on social media! For those who do not have a similar position within their practice, apps like Canva are very user-friendly and make creating post and stories quick and easy!
Our favorite SYTM moment:
We really enjoyed seeing all the endodontic practices that added the SYTM frames to their profile pictures- it's a great reminder that we are all a team on a mission to save those teeth! Also, any time a post of ours was shared to AAE's website was such an honor. And of course, learning that we were being recognized as an "Endofluencer" for SYTM 2025 was another favorite moment!