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Newly Redesigned AAE Website Takes Gold in AVA Digital Awards

The AAE’s newly redesigned website took Gold-level placement in the 2018 AVA Digital Awards.

The new won distinctions in the Redesign and Association sub-categories within the larger Web-Based Production | Website category.

The AVA Digital Awards recognize outstanding achievement by creative professionals involved in the concept, direction, design and production of media that is part of the evolution of digital communication.

The awards are sponsored and judged by the Association of Marketing and Communication Professionals, an international organization that consists of several thousand production, marketing, communication, advertising, public relations, and freelance professionals. AMCP administers recognition programs, provides judges and rewards outstanding achievement and service to the profession. Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.

The new, which launched in December, is dedicated to the important work and distinct needs of members, dental professionals and patients. Crisp, clean designs liven up each page and make it easy for all visitors to find information quickly. Prominent buttons ensure efficient navigation through materials and resources to support all needs. The new site features a simplified, topic-based menu, with content reorganized for quick, intuitive searching.

The new site allows dental professionals to access numerous clinical tools, such as guidelines and position statements.