Did You Know? AAE Videos Explain Procedures and Promote Endodontic Expertise

The AAE’s patient education videos are excellent resources to help your patients understand endodontic procedures and the specialists who perform them. High-quality, 3-D animated videos explain what happens during root canal treatment, retreatment, endodontic surgery, and the diagnosis and treatment of cracked teeth. Additional videos illustrate advancements in endodontic training and technology and emphasize the safety of root canal treatment. Take advantage of this free member benefit by downloading the videos to use in your practice or institution, or embedding them in your website directly from the AAE’s YouTube channel.

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Endodontic Office Design: Integrating Technology

In last month’sCommuniqué, I discussed the importance of developing a plan before building or remodeling your endodontic office. It is equally important to consider your current and future technology needs. To successfully integrate various technologies, endodontists must give attention to not only to the positioning of the hardware components and devices, but their interconnectivity as well. Offices need to be planned so that the network of wiring and cables can be distributed easily throughout the facility.

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Online Marketing: 5 Things You Should Be Doing

Nearly every endodontist has a practice website. If this were 2006, that’s probably all you would need to do in the way of online marketing. But times change, and in today’s competitive economy, a website is now the bare minimum. In the past, many endodontists had a “set it and forget it” approach to their website. They worked hard to launch it, but basically ignored it once it went live. Endodontists of 2016 need to actively promote their practices online to build reputation and attract new patients. Here are five ways to improve your online presence.

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Endodontic Office Design: Plan for Success

Creating a new environment for your practice is one of the largest investments you will make in your business. Remember, it costs more to build your office wrong than it does to build it right. From the onset of planning, be certain everything will work as you wish. If it does, you may never have to build or remodel again. If it does not, your costly errors will haunt you continuously, affecting the efficiency of your practice and the morale of your entire office team.

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Medicare Part D: Opt-In/Opt-Out Deadline Extended to February 2017

Healthcare providers can breathe a little easier, as the federal government has once again delayed until February 2017 the requirements that all providers who prescribe under Medicare Part D either “opt in” or “opt out” of Medicare. The “opt in/opt out” requirement has been in effect for other Medicare services since July 2015.

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I Was Sued. Now What?

It’s late Friday afternoon, and after a long week, you’re looking forward to a relaxing weekend. Your last patient of the day is just leaving, but holds the door for a uniformed officer holding an envelope. The officer walks up to your receptionist, Lisa, and asks for Dr. Miller. Lisa looks expectantly at you and the man asks, “Are you Dr. Miller?” After a hesitant “yes,” you suddenly find the envelope in your hands as the sheriff turns and disappears through the door. You’ve been served with a lawsuit – what do you do now?

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7 Essentials for Internal Practice Communication

In larger organizations that employ hundreds or thousands of people, no one assumes that effective internal communication will occur naturally. At business schools as well as in the real world, executives learn that interactions between staff members have a direct bearing on a company’s ultimate success. How well leaders communicate with their teams and how well team members communicate with each other are equally important in smaller organizations, such as endodontic practices. Effective communications result in greater motivation, improved coordination, higher efficiency and increased productivity. As a team leader, you can take steps to upgrade internal communications in your practice.

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Corporate Q&A: Treloar & Heisel, Inc.

Treloar & Heisel, Inc., is a longtime partner of the AAE and supporter of the endodontic specialty. As one of the AAE’s endorsed vendors, Treloar & Heisel provides members with specialized financial services and advice to guide them through every stage of their careers and into retirement. The Communiqué spoke with Ms. Amy Carbone, marketing director, to learn more about the company and its commitment to endodontists.

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How to Avoid a Lawsuit

What really causes claims against endodontists? Generally, the likelihood of being sued is not tied to a particular type of procedure or adverse outcome. You may be surprised to learn that your risk of facing a lawsuit is more closely tied to your relationships with your patients, and as a result, you have more control than you may realize to prevent facing a claim.

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