Online Marketing: 5 Things You Should Be Doing
Nearly every endodontist has a practice website. If this were 2006, that’s probably all you would need to do in the way of online marketing. But times change, and in today’s competitive economy, a website is now the bare minimum. In the past, many endodontists had a “set it and forget it” approach to their website. They worked hard to launch it, but basically ignored it once it went live. Endodontists of 2016 need to actively promote their practices online to build reputation and attract new patients. Here are five ways to improve your online presence.
Read MoreCalling Future Leaders! The AAE Leadership Development Program
To ensure our continued success, endodontics needs future leaders who can navigate challenges and engage members of the dental community. The AAE Board of Directors is proud to announce the inaugural Leadership Development Program, offering opportunities for U.S. members out of residency for no more than 10 years to enhance their leadership and communication skills, strengthen their professional networks and participate in strategic discussions with AAE Board members. Applications will be accepted through June 30 for this dynamic program, to be held March 3-4, 2017, in Chicago.
Read MoreAPICES 2016 Reaches Capacity in Record Time
Just one week after opening, registration for APICES 2016 filled completely! Residents from across the United States and Canada will join together this July at the University of Michigan in Ann Arbor for the only continuing education meeting planned by endodontic residents, for residents.
Read MoreDr. Renato M. Silva Named Chair of Endodontics Department
AAE member Renato M. Silva, D.D.S., M.S., Ph.D., was selected to serve as chair of the Department of Endodontics at the University of Texas Health Science Center at Houston, effective July 1. Dr. Silva will succeed AAE member Jeffrey Hoover, D.M.D., who has been serving as interim chair since 2015.
Read MorePresidential Profile: Linda G. Levin, D.D.S., Ph.D.
Throughout her career, Dr. Linda G. Levin has focused her efforts on strengthening the endodontic specialty. As an educator, she has ensured that future dentists receive quality endodontic training to provide superior patient care. As a researcher, she has advanced the specialty’s knowledge by authoring numerous peer-reviewed articles and book chapters in endodontics and pulp biology. And as an organized dentistry leader, she has worked to address issues that affect endodontists, so the specialty can continue to thrive for years to come. Now Dr. Levin is taking on her newest challenge – president of the AAE – with that same focus and determination.
Read MoreEndodontic Office Design: Plan for Success
Creating a new environment for your practice is one of the largest investments you will make in your business. Remember, it costs more to build your office wrong than it does to build it right. From the onset of planning, be certain everything will work as you wish. If it does, you may never have to build or remodel again. If it does not, your costly errors will haunt you continuously, affecting the efficiency of your practice and the morale of your entire office team.
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